KUCHING: Milo Malaysia Breakfast Day made its return to Kuching in grand fashion, championing healthy breakfast habits and active lifestyle to a 10,000-strong crowd who thronged Stadium Sarawak Celebration Square, Petra Jaya here yesterday.
Nestle (Malaysia) Berhad chief executive officer Juan Aranols told reporters when met during the
programme that it was their seventh and penultimate event for this year.
“We (Nestle) have toured across seven cities starting from Putrajaya and finally ending the programme here in Kuching.
“We are very happy with the great turnout as it is an opportunity for us to showcase Milo as a positive
contributor towards educating Malaysians to live a healthy lifestyle, improving daily habits and practise sports to ensure an active and healthy lifestyle.”
Juan was very happy with the large turnout of participants compared to only about 8,000 people who attended last year’s event.
“We will surely be coming back next year with more activities because we have already organised our events here 5 times but for now, we would not want to spoil the surprise for next year’s schedule,” he stated.
Among the activities held at yesterday’s event included a 3km Fun Run, zumba session, arcade basketball, target football as well as 3v3 futsal tournament.
“We also have a creative breakfast session led by chef Muluk, demonstrating creative ways for participants to spruce up a healthy breakfast.
“In bid to create healthier and happier communities through sustainable solutions, we have something special this year where we educate the participants on the importance of recycling and its positive impact on the environment.
“As managing plastic waste is a challenging topic that needs to be addressed, Milo is doing its part in supporting the environment and teaching our consumers how to
manage waste,” he added.
The Milo Breakfast Season 2019 is the largest breakfast event drawing a record total attendance of 100,000 participants across its seven cities tour in Malaysia.
In its seventh consecutive year, the event continued to emphasise the importance of giving children the right start with a healthy breakfast to help them stay energised.
Milo is partnering with Food Aid Foundation (FAF) in the annual event. A portion of proceeds raised from the event would be donated to FAF to provide healthy breakfast options to underprivileged households.
