KUCHING: Ayam Brand’s charity campaign has benefited nearly 18,000 people from 422 charity organisations in Malaysia and Brunei since the campaign first started 10 years ago.
“They receive Ayam Brand products like tuna, corn and sardines and this is in line with the efforts of the Ministry of Health (MoH) in overcoming obesity in children as well as educating them on eating healthy food,” said Ayam Brand’s representative Stanley Wang.
He said this during Ayam Brand’s 10th Annual Corporate Social Responsibility (CSR) Charity Campaign in conjunction with their 125th anniversary that was participated by the Green Ribbon Association, Salvation Army Boy’s Home, Rumah Anak Yatim Taman Seri Puteri Kuching, Dyslexia Association of Sarawak, and Sarawak Cheshire Home here on Tuesday.
He said Ayam Brand understood the needs of families who preferred ready-made, easy to cook and delicious food that contained no preservatives.
“We are committed in leaving behind a legacy and hope that this habit of healthy eating can be passed on to the generations to come.
“Therefore, we decided to bring back the cooking contest this year as a platform to strengthen teamwork among the residents of these welfare homes,” said Wang during Ayam Brand’s 10th Annual Corporate Social Responsibility (CSR) Charity Campaign in conjunction with its 125th anniversary at the Coffee Factory, Jalan Penrissen near here, yesterday.
The competition was participated by the Green Ribbon Association, Salvation Army Boy’s Home, Rumah Anak Yatim Taman Seri Puteri Kuching, Dyslexia Association of Sarawak, and Sarawak Cheshire Home.
“This year, the campaign is extended to 60 charity homes in Malaysia and Brunei,” Wang said, adding that it would benefit 1,800 underprivileged children.
Meanwhile, the winner of the cooking contest using Ayam Brand products, was Rumah Anak Yatim Taman Seri Puteri Kuching withe Sarawak Cheshire Home and Dyslexia Association of Sarawak in second and third placing, respectively.
