SIBU: Sarawak Tourism Board (STB) recently reached a significant milestone by planting 2,000 seedlings of five species at Bukit Lima Nature Reserve.
The effort was part of the broader ecoGreen Planet initiative, launched in June 2022 during the Rainforest World Music Festival (RWMF) and Borneo Jazz Festival.
The planting initiative fulfils a 5-year Memorandum of Understanding (MOU) with the Sarawak Forestry Corporation (SFC) to plant 10,000 trees by 2027, and also highlights Sarawak’s dedication to environmental awareness and sustainability, aligning with Malaysia’s national reforestation goals through a holistic approach to responsible tourism.
STB chief executive officer (CEO) Sharzede Salleh Askor said the company’s goal is not just to offset carbon emissions but to create a lasting impact on our environment, ensuring a greener future for generations to come.
“This tree-planting activity is part of the 5-year greening programme through ecoGreen Planet, which supports Sarawak’s aspiration to plant 35 million trees, an effort that began on May 27 last year,” she said in a statement.
During the 2024 RWMF, she said STB introduced the Green Ruai, a space powered entirely by solar energy, showcasing green technologies and sustainable farming practices, whereby the initiative highlighted STB’s leadership in eco-friendly event management and its comprehensive approach to responsible tourism.
“The ecoGreen Planet reflected STB’s commitment to establishing RWMF as a sustainable festival through innovative, Responsible Tourism initiatives.
“During this year’s RMWF, the Green Ruai was powered entirely by solar energy. The Green Ruai showcased cutting-edge green technologies and sustainable farming practices, emphasising STB leadership in eco- friendly event management.
“By integrating sustainable practices into our festivals, we are setting a benchmark for responsible tourism in the region,” she said.
Supported by sponsorships and ticket sales proceeds, STB said the ecoGreen Planet continued to play a pivotal role in Sarawak’s reforestation efforts, promoting biodiversity conservation and ecological balance.
It said the initiative not only served to educate attendees on sustainable practices but also highlighted Sarawak’s commitment to preserving its natural heritage.
“The success of these initiatives illustrated the power of collective action in driving environmental resilience and sustainability thanks to festival-goers whose contributions and support made these reforestation efforts possible.
“Their participation and dedication were vital to achieving sustainability goals and preserving Sarawak’s natural heritage,” said STB.
