KUCHING: The Malaysia Productivity Corporation (MPC) Sarawak, collaborating with the Tourism Productivity Nexus (TPN) and Sarawak Economy Development Corporation (SEDC), organised the Malaysia Tourism Excellence (MaTEx) Certification Workshop and Sustainable Tourism Action Plan: Driving Productivity, Excellence, and Sustainability in the Tourism Industry.
The programme, held at the MPC Sarawak Complex recently, gathered 50 participants from the tourism sector, including Business Event Venues (BEV), Business Event Companies (BEC), Product/Site Operators (PSO), and Environmental and Sustainability Personnel.
According to a media statement, the director of MPC Sarawak, Dr Mazlina Shafi’i emphasised the importance of this programme in strengthening the competitiveness of Sarawak’s tourism industry.
“Programmes like this not only bolster the standards of the tourism industry but also pave the way towards sustainable environmental conservations; and Sarawak, as a prominent tourism destination, requires collective efforts and high commitment from all stakeholders to achieve sustainability.
“The MaTEx certification and sustainable tourism strategies established here will guide and encourage all parties to move forward with best practices that align with global demands,” she said.
She also said that through the workshop, they hoped to build collaborative strategies with tourism industry players in the state to bring about positive changes, which will help ensure Sarawak remains relevant and competitive as a global tourism destination.
