Luxury online fashion retailer Farfetch is encouraging shoppers to part with their unwanted handbags in the name of sustainability.
The platform has unveiled ‘Farfetch Second Life’, a service that allows shoppers to use pre-loved designer bags as a way to earn store credit, as reported by WWD. The initiative will let customers upload photos of their bags, whereby they will be quoted a price within two days that will be immediately converted to credit if the offer is accepted and the piece validated after being collected by the company for free.
The service, which is currently being tested out as a pilot scheme in the UK and select European countries, is available for a select number of brands ranging from Louis Vuitton and Mulberry to Hermès and Chanel. However, the brand’s website states that it is “working on a broader initiative” to allow shoppers to trade in other items.
Reselling is fast becoming a major area of focus within the fashion industry, as consumers become increasingly environmentally conscious of the impact the fast fashion industry is having on the environment. Last month, fashion brand & Other Stories began trialing a secondhand clothing initiative in partnership with Sellpy in Sweden that saw pre-loved pieces from the label collated into a ‘shop-in-shop’ on the reselling website, to encourage a more circular fashion industry. US label Guess Jeans also recently announced the launch of ‘#GUESSVintage,’ a limited-edition reselling event featuring more than 150 authenticated pieces, while last December British designer Stella McCartney renewed its partnership with The RealReal, rewarding shoppers purchasing Stella McCartney pieces from the secondhand retailer with US$100 in-store credit to use at Stella retail stores or online. – Relaxnews
