MIRI: BrandLaureate Industry Champion Icon Brand Icon 2017 in the MICE (meetings, incentives, conventions and exhibitions) and Destination Branding category marked the 2nd BrandLaureate win since the Bureau’s inception in 2006.
Chief Operating Officer of Sarawak Convention Bureau, Amelia Roziman said in 2018, Sarawak will welcome at least 27 high profile business events in substantial fields including the 5th International Marine Conservation Congress, 17th Continuing Professional Development Series: Diabetes Asia Conference, the 10th Clean Air Asia Better Air Quality Conference and the much awaited 9th Anak Sarawak Awards.
“These results, yielded in the past 12 months, are attributed to the unceasing dedication of the immediate SCB team, our industry partners as well as immense support from the government.
“Building on 2017’s strong performance, we are excited to attract more business events this year, to further promote international partnerships, new research transfers, and mediate economic transformation,” she said.
SCB, established in 2006 by the State Government to provide professional advisory services to meeting planners, has pushed the envelope by positioning Sarawak as one of the leading 2nd tier destinations in business events within the Asia Pacific.
