MIRI: Public relations students from Curtin University Malaysia (Curtin Malaysia) partnered with the Miri Entrepreneurship Incubator Club (MEIC) to promote MEIC’s initiatives and support the growth of young entrepreneurs here.
The students focused on developing marketing and promotional strategies to enhance MEIC’s visibility across various platforms, including social media, print, and broadcast media.
“They actively engaged with stakeholders in the entrepreneurship industry to maximise the impact of their campaign.
“Under the guidance of MEIC’s head of Business Development Jaron Choo Chin Yii, the students received a comprehensive briefing on MEIC’s objectives and the need for innovative strategies to expand the club’s reach.
“Throughout the semester, the students meticulously refined their ideas and explored different channels and tactics to effectively communicate MEIC’s mission and engage the local community,” the university said in a press statement today.
Their efforts, it said, resulted in a comprehensive plan that includes social media campaigns, community events, strategic partnerships, and captivating storytelling methods to raise MEIC’s profile.
One of the students, Mary Grace Jun Ngau Wan, expressed her enthusiasm for the project and the opportunity to apply her public relations skills to develop a creative campaign for MEIC.
Associate Dean of External Engagement at Curtin Malaysia’s Faculty of Business Yip Ka Yii initiated the collaboration and was excited about partnering with MEIC.
“By working together, we helped raise awareness of the club’s initiatives and build the next generation of innovative entrepreneurs.,” he said.
Meanwhile MEIC president Nicholas Toh Kah Shiong highlighted the importance of collaborating with bright young minds and industry experts to effectively reach the wider community.
“Our partnership with the Curtin students was an excellent example of how industry and academia can collaborate to foster creativity and innovation, and combine knowledge and expertise to deliver impactful initiatives,” he said.
Toh stressed MEIC’s commitment to nurturing local entrepreneurs through business incubation programmes, training, and networking events.
“The collaboration with the students aimed to promote MEIC’s work in fostering entrepreneurship and inspiring aspiring entrepreneurs to participate in and benefit from the club’s programs and events,” Toh said.
The unit’s lecturer Dr. Adamu Abbas Adamu credited the project’s success to the guidance and support provided by the head of the Faculty’s Department of Management, Marketing, and Digital Business Dr. Samuel Folorunso Adeyinka-Ojo .
Adamu commended the students for their innovative ideas, critical thinking, and strategic approach throughout the collaboration.
“Their collaboration with MEIC marked a significant milestone in their academic journey. The experience of working closely with a real-life client provided them with invaluable insights into the field of public relations and equipped them with the practical skills needed to thrive in the industry,” he said.
