KUCHING: The 2nd Cheongsam Cultural Festival: Love of Cheongsam, Beauty of the East has etched its name into the Malaysia Book of Records (MBOR) for hosting the Most Participants Wearing Cheongsam in an Event.
The event, organised by Kuching South City Council (MBKS) in collaboration with Sarawak Federation of Chinese Women Association saw a total of 500 participants wearing Cheongsam registered and gathered at Malaysia-China Friendship Park, Jalan Song here today (Oct 21).
MBKS Mayor Datuk Wee Hong Seng said preserving a nation’s heritage and history is crucial in affirming its identity and showcasing its value to the global community.
“This involves safeguarding various elements of cultural heritage including language, customs, arts, culinary traditions, attire, historical sites, architecture, religious shrines, landmarks, and monuments of historical and cultural importance.
“These efforts serve as a reflection of the heritage that molds the beliefs, aspirations, and values of a society, thereby upholding the integrity of its people,” he said while speaking at the event.
He added that Sarawak, with its 27 distinct ethnic groups, it is crucial to safeguard the uniqueness stemming from this diverse population.
“Each ethnic group has its own vibrant community, culture, and heritage, contributing to the colorful tapestry of our collective identity.
“Today’s event serves as a testament to our distinctiveness and unity, showcasing to other regions the rich diversity we hold,” he added.
In the meantime, he also encouraged the public and the community to seize every opportunity to partake in cultural events and traditions, or even initiate events that allow for the sharing of their culture with others beyond their community.
“As from a tourism perspective, I envision the Cheongsam Cultural Festival becoming one of the key events for Sarawak, akin to other significant cultural festivals.
“As we promote this festival, it is essential to manage the flow of tourists and ensure that it does not compromise the environment and cultural assets,” he said.
Wee also thanked the Ministry of Tourism, Creative Industry and Performing Arts under the Dana MudahCara for their continuous support since last year for the Cheongsam event.
