KUALA LUMPUR: The 17th edition of the World Branding Awards honoured the success and achievements of some of the World’s Best Brands as National, Regional, and Global Winners, including Malaysia’s Maybank, MR.DIY and Spritzer.
According to World Branding Awards in a statement, other winners from Malaysia include Munchy’s, Getha, Sunway Property, Golden Screen Cinema, Al-Ikhsan Sports, Twisties, Unifi and Aeon. “This is a celebration of the continuous efforts that are vital to building outstanding brands.
To stay relevant as a brand, brands must build an image that resonates and lasts.
“This means not only building up a culture and community around the brand through marketing, but also ensuring that all generations continue to find the brand interesting,” said World Branding Forum Chairman, Richard Rowles.
The 2023-2024 World Branding Awards saw over 1,500 brands from more than 40 countries nominated as “Brand of the Year”, and of these, less than 200 were declared winners.
The prestigious award ceremony which was held at the home of the awards, Kensington Palace, the United Kingdom (UK), welcomed over 100 guests worldwide and was hosted by acclaimed television presenter, David Croft. Global winners who proved excellence and impeccable branding in their industry include Yakult (Japan), LURPAK (Denmark), Marriott International (United States), and The Body Shop (UK). Meanwhile, other National tier winners include Frank & Co (Indonesia), INDOPLAS (The Philippines), TOPS (Thailand), Nippon Rent-A-Car (Japan), Boots (UK), Safaricom (Kenya), Sokos Hotel (Finland), and Sukiya (Japan). Only 14 brands were selected to receive the Regional Tier award this year, including Nippon Rent-ACar (Japan), GIG (Kuwait), MR.DIY (Malaysia), M-150 (Thailand), HECOM (Hong Kong), and VITADAY (Thailand). These brands were voted as consumers’ favourites in four or more countries across three or more areas in a specific geographic region. – BERNAMA
