KUALA LUMPUR, 26 August 2024 – Jom Cha, the popular in-house brand of boba drinks from Farm Fresh Berhad, has unveiled its latest creation: ‘Yoghurt Soft Serve’. This innovative dessert combines the tangy richness of farm-fresh yogurt with the creamy texture of soft serve, offering a refreshing and healthy option that embodies the “from farm to cup” experience.
The yoghurt soft serve is carefully crafted to strike the perfect balance between tartness and creaminess.
“Our Soft Serve is soft, creamy, sweet, and fresh, made with Malaysia’s No. 1 natural dairy—Farm Fresh’s fresh milk and natural yogurt. With probiotics and low-fat content, it’s a delicious and guilt-free way to indulge in the wholesome goodness of yogurt,” said Eddie Lim, CEO of Farm Fresh Jom Cha Sdn Bhd.
He emphasized that this new product launch is focused on delivering something simple, pure, and irresistibly delicious to consumers.
Eddie Lim explained that Jom Cha’s Yoghurt Soft Serve is more than just a dessert—it’s an experience.
“The soft, velvety texture and refreshing taste make it the ideal choice for a hot summer day or as a light, satisfying finish to any meal. Available exclusively in the original yogurt flavour, this product is set to redefine how you enjoy yogurt.”
Eddie Lim remains optimistic about the brand’s growth, firmly believing in the Farm to Cup concept.
He explained that the quality of the dairy products used in its drinks and soft serve comes from Farm Fresh, Malaysia’s number one choice for dairy milk beverages, and that the brand carefully curates the ingredients that go into each product.
“Our new yogurt soft serve is made using our own Farm Fresh Yogurt and fresh milk, straight from our farm. This gives us a distinct advantage over competitors when it comes to freshness. While many other brands rely on yogurt powder or mixes, we stand out by never compromising on the quality of our ingredients. This commitment ensures that our customers can truly taste the difference, encouraging them to return time and again. We believe that by combining the finest dairy with the perfect ingredients, we can elevate and transform your boba experience,” he said.
Eddie Lim said that although Jom Cha is relatively new to the market, the strong reputation of the Farm Fresh brand has fuelled its rapid growth in Malaysia.
“Jom Cha serves as an extension of Farm Fresh, contributing to the brand-building efforts of the dairy group. While Farm Fresh primarily targets the B2B market, Jom Cha is focused on the B2C segment. We will continue to seek strategic locations in shopping malls to further solidify the Jom Cha brand,” he said.
The creation of Jom Cha was driven by Farm Fresh’s desire to generate additional revenue for its home dealers and the company as a whole.
Eddie Lim said that the company will carefully evaluate strategic locations before deciding whether to invest in opening a Jom Cha outlet.
“We will exercise caution in our investment decisions. Nevertheless, we are optimistic about the food and beverage sector. Consumers are increasingly seeking value-for-money products, prioritising healthier options that are also affordably priced,” said Eddie Lim.
Jom Cha offers a wide range of distinctive flavours, starting at just RM5.80, focussing on creating exquisite flavours using the highest quality ingredients while keeping prices affordable.
Eddie Lim emphasized that offering quality products at an affordable price is fundamental to the company’s strategy.
He noted that Jom Cha’s full control from Farm to Cup gives them a distinct competitive edge.
“The key differentiation is that we are using pasturized fresh milk for our product. And also, our yogurt products use fresh yogurt with natural probiotics, which is good for your gut. All the products are from our farm, which matches the concept of Farm to Cup. And this is a Malaysian brand that is loved by all Malaysians. We’ve introduced Milk on Tap at most of our Jom Cha outlets, allowing customers to fill their glass bottles in-store. I believe this will provide us with a significant advantage over other brands,” he said.
Eddie Lim also highlighted the importance of fostering a sense of community within “The Boba Socie-tea,” a group of Farm Fresh Boba enthusiasts. Jom Cha aims to generate organic and viral engagement through its delicious beverages, creating enjoyable experiences and sparking conversations among its patrons.
“We definitely will launch more products, as well as additional toppings such as Farm Fresh Choco Malt with Biscoff sauce.”
To celebrate the launch of the Yoghurt Soft Serve, Jom Cha will be offering special promotions and hosting in-store events. Customers are encouraged to visit their nearest Jom Cha location to sample the yogurt soft serve and experience the journey “from farm to cup” firsthand.
About JOM CHA
Jom Cha is Farm Fresh Berhad’s in-house brand of delicious drinks made mostly with Farm Fresh milk.
With a commitment to excellence and a passion for flavour, Jom Cha continues to push the boundaries of what’s possible in the world of food and drink. From bubble tea to frozen yogurt, Jom Cha’s products are crafted with the finest ingredients to bring joy to the community at large.
Since the birth of this brand in 2022, Jom Cha aims to be a brand that will give customers the space to come together for a good conversation while also enjoying drinks made with the best quality of milk mixed with premium and carefully picked ingredients.
Jom Cha opened its first outlet in 1 Utama shopping mall in August 2022 and has expanded aggressively since then.
This latest boba brand in town believes that mixing the right ingredients with the best dairy will elevate and change your Boba experience with the recipes and mixture of flavours that they have created. Jom Cha offers flavours that are bold, dreamy, zesty, sweet, and classic! Their drinks are made for everyone, from all walks of life.
Please contact Jom Cha at enquiry.jomcha@farmfreshmilk.com.my for any further enquiries.
For more info, please visit:
● Facebook: https://www.facebook.com/jomchabyfarmfresh
● Instagram: https://www.instagram.com/jomcha_my/
