KUCHING: A trade mission focusing on digital technology has successfully brought together more than 50 leading Australian tech companies and key Malaysian stakeholders in a two-day immersive programme as part of Australia Southeast Business Exchange (SEABX) programme.
According to a statement, ‘The Digital Gateway to Southeast Asia’ mission highlighted two-way trade and investment opportunities for joint development in Artificial Intelligence, Cybersecurity and Digital Health between Australia and Malaysia, and was held in partnership with the Malaysia Digital Economy Corporation (MDEC) and the National Tech Association of Malaysia (PIKOM).
It stated that throughout the programme, the mission has successfully sparked co-selling opportunities and co- marketing strategies, providing Australian companies market access to the Malaysian market, which is also positioned as the digital gateway to Southeast Asia.
“These partnerships are expected to yield mutual benefits such as enhanced product offerings, cost efficiencies, and access to new customers and markets, accelerating digital growth in Malaysia,” it said.
In light of this, Minister of Digital Malaysia Gobind Singh Deo during the programme highlighted Malaysia’s commitment to digital transformation.
“With Malaysia gearing up to be the digital hub in Southeast Asia, Malaysia’s business-friendly policies and the strengthening digital economy make it an attractive market for Australian tech innovators. It is good to see Malaysian companies fostering collaboration with Australian tech pioneers, accelerating the digital transformation that Malaysia is pushing for,” he stated
Meanwhile, deputy chief executive officer of the Australian Trade and Investment Commission (AUSTRADE) Daniel Boyer said the mission was a crucial opportunity for businesses and tech leaders to share knowledge and explore opportunities to collaborate on innovations for developing robust solutions in the digital economy
“The opportunity to connect with Malaysian businesses and explore mutual growth opportunities has been tremendous. The conversations and partnerships initiated here will contribute to building stronger digital ecosystems for both nations over the coming months and years,” he said.
Meanwhile, Australian High Commissioner to Malaysia Danielle Heinecke noted that despite Australia and Malaysia being long standing partners in trade, opportunities remain to increase two-way trade and investments, including in the growing tech and digital sectors.
“2025 will be a landmark year for the Australia-Malaysia bilateral relationship as we celebrate the 70th anniversary of the trade mission that set the stage for Australia to deepen its engagement and collaboration with Malaysia, working together to shape a region that is open, stable, and prosperous,” he said.
