KUCHING: Acer Malaysia introduced its brand-new lineup for personal haircare, Acerpure Beauty, to effortlessly elevate home routines to professional level.
According to its product and marketing consumer business director Johnson Seet, the launch signifies the company’s continuous progress in its mission of ‘Improving Human Quality of Life’ by providing innovative solutions to enhance daily experiences.
“This year, we are delighted to introduce a completely new product line, Acerpure Beauty, to Malaysians.
“These new products complement our existing range of air purifiers, water purifiers, fans and vacuums, reflecting Acerpure’s dedication to combining advanced technology with everyday functionality to provide more convenience and make life more comfortable,” he said.
Explaining the product, Acer Malaysia said that the Acerpure Beauty HD2 DS744-10W is a 2-in-1 ionic hair dryer and styler that combines power, precision, and protection in a sleek lightweight design.
It stated that this product represents a significant leap in haircare technology and enables healthier and more convenient professional-level styling for users.
“This device features a 110,000 RPM brushless DC motor, delivering maximum 16L/s air volume for rapid drying without excessive noise even at its highest air flow speed.
“Silky hair perfection is achieved effortlessly thanks to 220 million high- concentration anion technology that minimises frizz,” it said.
Moreover, it noted that the 2-in-1 hair dryer and styler intelligently alternates between hot and cool air to prevent heat damage and provide safer, more consistent styling, achieved through Hair Care AI Mode.
“Users can activate the AI Mode by simply pressing and holding the temperature button for three seconds. The temperature indicator light will blink when the mode is active.
“The 75°C intelligent temperature control measures air temperature over 1,000 times per second, and regulates the heat through a high-performance chip control system for gentle hair care.
“Coming equipped with 7 detachable styling attachments, users can create diverse hairstyles, from sleek straight hair to voluminous waves easily,” it said.
Not to mention, it stated that it also features a Smart Clean function which reverses airflow to clear out dust and debris and maintain optimal performance with zero hassle.
“Weighing just 400g, the Acerpure Beauty HD2 DS744-10W’s ergonomic design offers superior comfort and control to minimise arm fatigue during use.
“The Acerpure Beauty HD2 DS744-10W, along with its seven styling attachments, neatly packs into a convenient travel case, making it the perfect hair styling companion for any trip,” it said.
In addition to this, Acer Malaysia also introduced the Acerpure Cool C3 – compact device that functions as an air purifier, circulator, and night light, keeping air cool and clean at home.
According to the company, the 3D spiral airflow allows for rapid cooling, while the 3-in-1 HEPA filter captures allergens, bacteria, and viruses, ensuring cleaner, healthier indoor air.
“With its night light function, the device also helps create a tranquil sleep environment, making it an all-in-one solution to help children fall asleep peacefully.
“User-friendly features such as manual vertical adjustment, automatic horizontal oscillation, and a magnetic remote control enhance its convenience.
“With noise levels as low as 25 dB, its quiet operation makes it ideal for bedrooms and nurseries,” it said.
Having said that, it also stated that both products are available immediately at Acer eStore, Acerpure official stores on Shopee, retailing at RM999 each.
For more information, customers may visit AcerpureMalaysia’s Facebook @AcerpureMY or call Acer’s Product Infoline at 1800-88-1288 (9 am – 6 pm, Mondays to Fridays), or email ama.marcom@acer.com.
