KUALA LUMPUR: Adabi Consumer Industries Sdn Bhd, a renowned food producer, has seized the opportunity of Hari Raya Aidiladha to broaden its market reach and expected its sales to increase by up to 20 per cent during the festive season.
Brand and promotion manager Roshidi Zabidi said that by implementing an innovative marketing strategy known as the Adabi Festival, the festival is not only celebrated but also served as a platform to promote Adabi’s range of food products.
“With the Adabi Festival, the company aims to expand its market and increase brand awareness,” he told Bernama.
He said Adabi strategically collaborated with several leading supermarkets throughout Malaysia, creating a buzz and adding vibrancy to the Hari Raya Haji celebration.
“These partnerships allow Adabi to showcase its wide range of products and attract a diverse customer base,” he said.
He said that as part of the Adabi Festival, the company offered exciting promotions and competitive prices for its products.
“This approach entices customers to explore Adabi’s offerings and make purchases that suit their preferences.
“Among the highlighted products are the iconic Ketupat Adabi, Perencah Rendang and other popular items synonymous with the festive season,” he said.
He said the festival’s promotional activities and budget-friendly prices further encouraged consumers to indulge in Adabi’s delightful culinary creations.
Roshidi said that to elevate the festival’s appeal and engage with consumers, Adabi collaborated with renowned influencers in the culinary sphere.
“Esteemed personalities such as Yatie Kichen, AdikFoods, ICookWeEat, Leeza Ramzi and many others lend their expertise to create special recipes suitable for the holiday feasts.
“These recipes are shared through Adabi’s official Instagram and Facebook accounts, providing consumers with inspiration and cooking ideas,” he added. – BERNAMA
