KUCHING: Affin Bank Berhad is poised to strengthen its foothold in Sarawak with the planned establishment of up to 10 new branches.
Affin Bank Berhad president and group chief executive officer Datuk Wan Razly Abdullah said currently, the bank operates six branches in Sarawak – three in Kuching, and one each in Sibu, Bintulu and Miri.
The forthcoming expansion will incorporate the introduction of the triple banking branch concept, integrating Affin Bank, Affin Islamic, and Affin Hwang Investment Bank under one roof.
“We recently opened the triple banking branch at Northbank Kuching, which commenced operations last month, that adopts a financial supermarket model, offering a comprehensive range of banking products and services.
“In addition to Northbank, I am pleased to announce the imminent opening of our second branch – the Affin Springfield branch in Bintulu, scheduled to commence operations in August,” he said during the Affin Group Ramah Tamah Aidilfitri at Riverside Majestic Hotel on yesterday (May 8).
This is part of Affin Bank’s ambitious long-term Affin Accelerate 2028 (AX28) Strategic Plan, aimed at catalysing the bank’s transformation journey across five pivotal areas.
These areas encompass a focus on private banking services tailored for T20 clientele with investment portfolios exceeding RM2mil; prioritising digital innovation with a capital investment of RM400mil; bolstering and broadening the bank’s footprint in Sarawak with the establishment of up to 10 new branches; optimising capital efficiency to achieve a targeted return on equity (ROE) of 12 per cent by 2028; and ramping up Environmental, Social, and Governance (ESG) initiatives to constitute 25 per cent of the total loan portfolio by 2028.
Aside from that, Wan Razly also announced that the Affin Bank’s mobile financial centre (MFC) is scheduled to start operations by the end of this month.
“These initiatives demonstrate our commitment to delivering unrivalled customer service, as demonstrated by our commendable Net Promoter Score (NPS) of +69.
“This score evaluates the satisfaction levels of our banking clientele, positioning the Affin Group among the top three performers in the banking industry in Malaysia.”
