KUCHING: Airbnb welcomes the provision of RM500 million to promote tourism activities and prepare for Visit Malaysia Year 2026.
Mich Goh, Director of Public Policy, Airbnb APAC, said this is a measure that will enhance Malaysia’s appeal as a preferred tourism destination, not just for 2026 but beyond.
In a statement, she added the allocation will promote cultural events, tourism activities and improve flight connectivity to Malaysia, which are crucial for boosting both domestic and international tourism.
“The RM110 million investment aimed at upgrading tourist areas, fostering ecotourism partnerships, and supporting Malaysia’s Unesco nominations, such as the improvement of facilities at Taman Negara Endau Rompin, Pulau Redang, and Pantai Tusan Bekenu, is a significant step forward.
“Collaborations with organisations like UNDP and Habitat Foundation underscore Malaysia’s commitment to sustainable and eco-friendly tourism development.
“This will further position Malaysia as a leading ecotourism destination, attracting travellers from around the world who seek immersive and environmentally responsible experiences,” she said on Friday (Oct 18).
Goh added the RM600 million allocated for the upkeep and enhancement of Kuala Lumpur as a cultural and creative hub demonstrates the government’s commitment to preserving and promoting the capital city’s unique heritage and appeal.
Moreover, Airbnb applauded the restoration and revitalisation of iconic landmarks such as Carcosa Seri Negara and Bangunan Sultan Abdul Samad, which will further enhance Kuala Lumpur’s status as a vibrant destination, contributing significantly to the country’s economic growth and tourism development.
“In line with these initiatives, Airbnb believes that short-term rental accommodations (STRA) will play a pivotal role in diversifying Malaysia’s tourism offerings, catering to a broad spectrum of travellers and providing an additional source of income for many Malaysians.
“With this, we strongly urge the government to recognise the potential of the sharing economy in the tourism sector, which was a key recommendation submitted by Airbnb for the government’s pre-Budget consideration.”
She said this will be key ahead of Visit Malaysia Year 2026 and the country’s current target of welcoming over 35.6 million international tourists.
“We encourage the federal government to support and endorse the upcoming national STRA guidelines, which will be the first of its kind in Southeast Asia, and showcase dynamism and adaptability to drive the tourism industry.”
Airbnb said it remained committed to working with the government to support tourism growth and recovery, to ensure that more local communities are able to leverage the benefits of the travel economy.
