BINTULU: Premier Datuk Patinggi Tan Sri Abang Johari Tun Openg officially launched the first East Malaysian drive-through outlet of Bask Bear, the Malaysian innovative coffee disruptor brand inspired by the basking Malayan sun bear.
The grand opening took place at NAIM Street Mall, Bintulu Paragon here, during Abang Johari’s visit to the industrial town today (Apr 17).
The ribbon-cutting ceremony was performed by Bintulu Development Authority (BDA) Datuk Haidar Khan Bin Asghar Khan, who represented the Premier.
Spanning an impressive 1,600 square feet, this new outlet marks a significant milestone for Bask Bear, strategically located in the heart of central Borneo.
Notably, Bintulu is renowned for its trendiest street mall and boasts the longest covered walkway in Sarawak, making it the perfect setting for Bask Bear’s expansion.
Founder and chief executive officer (CEO) of Loob Holding, Bryan Loo, expressed gratitude to the Premier for supporting local brands like Bask Bear.
He emphasised the brand’s commitment to convenience, evident in the investment made to introduce the drive-through concept at this location.
To celebrate the launch, Bask Bear offered the first 100 customers 100 free cups of coffee on opening day.
Additionally, from April 18-22, customers can enjoy a buy one, get one free offer during two timeframes: 11 am to 2 pm, and 5 pm to 8 pm.
Loo also highlighted Bask Bear’s digital strategy, including the recently launched Bask Bear App.
The app features pick-up and delivery services and a membership programme that rewards customers with points for their purchases, whether in-store or through the app.
New users are welcomed with a 40 per cent discount on their first purchase.
Members of the Bask Bear loyalty programme enjoy perks such as earning two points for every ringgit spent, free birthday drinks, and exclusive members-only offers.
Looking ahead, Loo revealed plans to expand Bask Bear’s presence with more outlets, building upon the current 13 stores in East Malaysia.
The brand’s commitment to convenience extends beyond its retail strategy, as evidenced by its partnership with local farmers to source exclusive Aren® Palm Sugar, known for its delicious sweetness and lower glycemic index.
Furthermore, Bask Bear remains dedicated to sun bear conservation efforts, exemplified by its adoption of an orphaned cub named Tenom in Sabah and ongoing awareness campaigns to support the Bornean Sun Bear Conservation Centre.
