For decades, the fashion world has predominantly showcased a narrow definition of beauty, often excluding various ethnicities, body types, and identities. However, in recent years, there has been a noticeable transformation. Fashion designers, influencers and brands are embracing inclusivity, celebrating diversity and uniqueness.
Embracing inclusivity, celebrating diversity and uniqueness
Capturing attention during Miss and Ms Plus World Malaysia 2024 was this exclusive fashion show round by Faramas, a brand that walked away with the Best Fashion Award at the pageant.
Dr Fara Mas, a German national gender sociologist, graduated from London University in 2016 specialising in the visual culture of fashion.
She also has a B.A. and M.A. in fashion design and design technology.
As the founder and creative director of FARAMAS Fashion, which centres around the core concept of Beauty Beyond Body, she was called upon to run a workshop for the finalists of this plus-sized pageant.
Alongside being an entrepreneur, this award-winning international fashion designer and scholar in women studies, Dr Fara Mas, has been organising various non-profit “workshops” and “training sessions” in the field of fashion and lifestyle, in which she has taught women from all walks of life how to build up their confidence and establish an independent career.
“It is not easy to train these women, with some suffering from abuse and discrimination because of their body sizes, “said Dr Fara, who wishes to change the perception of women in societies.
For decades, the fashion world has predominantly showcased a narrow definition of beauty, often excluding various ethnicities, body types, and identities.
However, in recent years, there has been a noticeable transformation. Fashion designers, influencers and brands are embracing inclusivity, celebrating diversity and uniqueness.
The evolution towards inclusivity and diversity in fashion is not only a moral imperative but also a catalyst for innovation and societal change. It is a celebration of individuality, a validation of diverse identities and a movement towards a more equitable and accepting world.
Let us champion inclusivity, empower diverse voices and reshape the fashion landscape for generations to come!
FARAMAS Fashion
The exquisite Spring-Summer fashion collection seemed to embody the essence of body positivity, inclusivity, and diversity.
At the heart of this collection is the brand’s commitment to celebrating Beauty Beyond Body, recognising that style knows no size and every woman deserves to feel confident and beautiful in her own skin.
The designs embraced the ethos of inclusivity with an extensive range of sizes, ensuring that every woman can find the perfect fit and express her unique style.
The collection featured light and flowy materials, providing comfort without compromising on style.
It was a palette of feminine colours, with shades of peach, pink, and white dominating the collection to evoke those unmistakable summer vibes. These hues not only radiate warmth but also complement a diverse range of skin tones.
The collection is a celebration of the beauty found in diversity, encouraging women to embrace their curves and express their personalities through fashion.
One of the finalists for Miss Plus World Malaysia 2024 was from Bintulu, Sarawak.
Alice Sugan Francis is a 24-year-old HR administrator who has never participated in a pageant before. She was surprised to have won three subsidiary titles in Best Talent, Best Catwalk, and Best Confidence, as well as emerging as the runner-up in the pageant.
The Crown went to Yvonne Chong from Kuala Lumpur. She is a 45-year-old businesswoman who was equally surprised, although she won the subsidiary title of Best Complexion.
