KUCHING: Regas Premium Auto Sdn Bhd yesterday launched the all-new BMW 740Le xDrive, the newest BMW 7 Series variant in the country.
The retail price (on the road, without insurance, and with BMW Group Malaysia’s latest five years unlimited mileage warranty, free scheduled service programme and BMW tyre warranty programme) for the all-new BMW 740Le xDrive is RM601,955.50 after the government approved hybrid incentive of RM255,000.
The car is available in Black Sapphire, Imperial Blue, Mineral White, and Sophisto Grey. Inside, the upholstery is lined with exclusive Nappa Leather while the interior trim finishes in Poplar Grain Grey fine-wood.
Managing Director and Chief Executive Officer (CEO) of BMW Group Malaysia, Han Sang Yun said, since its introduction early last year, the BMW 7 series has already redefined the idea of driving luxury in the premium automotive world, even taking home the much coveted World Luxury Car of the Year 2016.
“Here in Malaysia, we already have delivered over 600 units of the series since its introduction which clearly shows the appeal of this luxurious limousine.
“Now, the all-new BMW 7 Series Hybrid with eDrive Technology will only set the benchmark even higher, offering to our customers the most cutting edge BMW eDrive technology which we have developed through our expertise with BMW i,” said Han during the official launch in Kuala Lumpur on April 19.
Head of Sales, BMW Malaysia, Raymond Tan said the all-new BMW 7 Series with eDrive Technology could not have arrived at a better time in the BMW iPerformance portfolio for BMW Group Malaysia, especially with the phenomenal success seen by variants of the BMW 3 Series and BMW X5 vehicles introduced last year.
“The BMW X5 xDrive 40e and the BMW 330e introduced last year have already proven that there is a demand and the need of premium vehicles that not only offer the best in class in terms of comfort, driving dynamics and prestige but also leading in terms of efficiency and innovation.
“To date, we have already delivered over 2,500 units of the BMW 330e and over 2,200 units of the BMW X5 xDrive 40e to our customers across the country,” he noted.
For more information, visit Regas Premium Auto at No.8, Jalan Tun Jugah, 93350 Kuching, Sarawak or call at 082-467777.
