KUCHING: The Sarawak Kitchen and micro, small and medium enterprises (MSMEs) booth sales held in conjunction with Sarawak Regatta 2023 at Kuching Waterfront here aims to raise more than RM1 million this year.
Deputy Premier Datuk Amar Awang Tengah Ali Hasan revealed that the previous edition of the programme last year achieved remarkable sales of around RM1 million.
“Hopefully, we can achieve more than that amount (RM1 million) this year. This is our hope with the programme this year,” he said.
He said this when met by reporters after pre-launching the Sarawak Kitchen and MSMEs Sales Stall in conjunction with the Sarawak Regatta at Kuching Waterfront here yesterday (Oct 27).
Awang Tengah, who is also Minister for International Trade, Industry and Investment (MINTRED), stated that the programme is an avenue for MSMEs to promote and market their products.
“Despite the favourable reception to the programme, this location can only host around 50 stalls.
“In spite of that, we are confident that this initiative can provide opportunities for MSMEs to showcase their products,” he added.
Sarawak Kitchen will operate throughout the Sarawak Regatta 2023, running from Oct 27 to Nov 5, with sales activities from 8.30 am to 10 pm daily.
The event boasts 33 entrepreneurs offering a diverse range of cooked food products and beverages, with an additional 17 MSMEs offer dried food, health, and beauty products.
It will also feature various activities on the Sarawak Kitchen stage, including karaoke competitions, children’s fashion shows, fruit-eating contests, fruit-eating campaigns, quizzes, lucky draw coupons, shrimp-peeling contests, makeup demonstrations and practical, cooking demonstrations, and a mini science show by PETRONAS.
The programme, organised by MINTRED, is a joint effort with the Ministry of Youth, Sports, and Sarawak Entrepreneur Development (MYSED), Sarawak Agriculture Department, Social Welfare Department Sarawak, Women and Family Department Sarawak, Sarawak Economic Development Corporation (SEDC), Federal Agriculture Marketing Authority (FAMA), Fisheries Development Authority Malaysia, and Sarawak Cultural Village.
Also present were Ministry of Tourism, Creative Industry and Performing Arts permanent secretary Datuk Sherrina Hussaini; MINTRED acting permanent secretary Dzulkornain Masron; Kuching Division Resident Norleha Shariff; and SEDC general manager Datuk Abdul Hadi Datuk Abdul Kadir.
