KUCHING: The Buy Malaysian Product campaign has recorded an increase in sales amounting to RM1,621,290,594.91 from July to September this year.
Domestic Trade and Consumer Affairs Minister Datuk Alexander Nanta Linggi said compared to the same period last year, the sales recorded was RM1,592,678,980.12.
“This amount is an increase of RM28,611,614.79 (1.8 per cent increase).
“It is a good sign for the retail sector in the country as our country is still struggling with the Covid-19 pandemic,” he said during the question-and-answer session in Parliament on Monday (Nov 2).
He said this was the result of taking the initiative to promote Malaysian-made products in the retail sector such as local and overseas hypermarket chains.
“Besides that, the sales value of local-made products has also recorded a huge increase in major online marketplaces in the country such as Shoppe, Lazada, PrestoMall and PG Mall.”
Nanta said in the third quarter of this year, the sales of Malaysian-made products in the main marketplaces amounted to RM43,533,645.57 compared to the first quarter of 2020, which was RM7,437,702.26, an increase of 485 per cent.
“On the promotional initiatives and media plans to promote the Buy Malaysian Product campaign as a whole, the ministry succeeded in achieving the targeted objectives with a cumulative reach of more than 14,753,101 viewers or listeners for all mediums, including print media, electronic media, social media and new media involving almost all major media owners in the country.”
He said the campaign initiative carried out by the government at this point was very important and able to re-mobilise domestic demand and revive the retail sector.
“This is especially in line with the effort to revive the country’s economy affected by the implementation of the movement control order (MCO) and the spread of the Covid-19 pandemic.”
The Buy Malaysian Product campaign is a government initiative to increase the consumption of local products and strengthen the domestic economy.
