PETALING JAYA: Chevron Malaysia Limited, which markets the Caltex brand, recently announced the launch of its ‘True Power from Within’ promotion in conjunction with the 10th Anniversary of the popular blockbuster movie, Transformers for the upcoming release of Transformers: The Last Knight.
During the promotion period until 31 July, consumers and fans of the franchise can power up their journeys by purchasing selected Havoline, Delo and Techron products to be part of exciting contests and stand a chance to win prizes including Vespa scooters, exclusive Transformers premiums, StarCash, shopping vouchers and promotional monthly lucky draws.
Loyal members of the Caltex JOURNEY Card and B Infinite Card are entitled to special draws and a chance to win up to 2,000,000 BPoints.
Caltex’s range of engine oils and fuels is designed to shield the engine performance from harmful deposits and protect the vehicle from within.
“Caltex has always been committed in making its customers the very cornerstone of its business. We have always believed in going above and beyond for our customers to enjoy their journey more with us, by offering exciting campaigns and promotions, beyond the products that we have to offer,” said Asim Khan, Area Business Manager – Cluster, Asia Pacific.
“Here at Caltex, we hope to exceed expectations by offering our customers quality products that deliver optimised performance. Our range of engine oils and improved fuels is designed to shield engine parts from harmful deposits, protecting engine performance and your vehicle investment from within, giving you higher driving performance and fuel economy with continued use. Our new movie tie-in makes every journey with Caltex a more rewarding one,” added Asim.
With Caltex offering both fuels and engine lubricants that promise high performance, there will be two campaigns running consecutively during its “True Power from Within” promotion period, further complementing its commitment to offer customers more rewards.
From now till 31 July, customers who purchase selected products within the Havoline, Delo and Techron Concentrate Plus range from participating Caltex stations and workshops will receive an exclusive movie premium (polo shirt, T-shirt or microfibre towel depending on product purchased) in a promotional box set.
Stand a chance to also win lucky draw prizes which includes 5Bose Bluetooth speakers and 10 shopping vouchers valued at RM200 each, with the grand prize being a Vespa LT150 scooter.
The lucky draw will be held on 16 August and the lucky winners will be published on the campaign website (www.caltextruepower.com).
Running from 22 May to 31 July, a minimum purchase of RM50 worth of Caltex with Techron fuel offers customers a chance to take part in a lucky draw and stand a chance to win Vespa scooters, StarCash and even bonus BPoints for Caltex JOURNEY Card and BInfinite members who use their loyalty cards to purchase any Caltex petrol or diesel at stations nationwide.
