KUCHING: Canon Marketing Malaysia has expanded its One Canon One Tree campaign to East Malaysia with a view of planting 100 trees at the Burung Kenyalang Flyover Kuching and other sites within the jurisdiction of Kuching South City Council (MBKS).
According to its statement, the campaign seeks to support MBKS’ efforts to carry out urban reforestation in strategic parts of the city, to enhance the city’s aesthetic appeal and also foster biodiversity.
The Canon and MNSKB teams joined hands to plant trees in support of MBKS’s urban reforestation plan
It is being undertaken in collaboration with the Malaysian Nature Society Kuching Branch with the support from Malesiana Tropicals Sdn Bhd and MBKS.
The company’s venture to Kuching marks Canon’s first foray into East Malaysia for its campaign.
Canon Marketing Malaysia Kuching branch head Christopher Chin said the campaign is not just a one-time event, but a continuous effort to nurture and protect the environment.
“We believe in the power of collective action, and through this partnership with MNSKB and MBKS, we are creating a lasting impact on our local environment,” he said.
MBKS Mayor Datuk Wee Hong Seng expressed his gratitude to Canon for its invaluable contribution towards the green transformation of Sarawak.
“This partnership with MBKS and MNSKB is a significant step, and we hope to make it an annual tradition as we identify numerous other locations ideal for urban rewilding across our Kuching South.
“Today’s initiative holds tremendous significance, serving as a powerful message to the younger generation about the vital importance of environmental preservation.
Canon in collaboration with MNSKB and MBKS planted 100 trees at the Burung Kenyalang Flyover Kuching (Roundabout) and other sites in MBKS’ jurisdiction
“The tree species planted today have been carefully chosen for their indigenous roots in Sarawak, offering a unique learning opportunity for our youth.
“These sites can become educational destinations, fostering a deeper connection with our local environment. It’s time for Sarawakians to take pride in our abundant resources and work collectively towards a greener, more sustainable future,” he said.
