SEPANG: Capital A Bhd, the parent company of AirAsia, has introduced the all-new ‘Ask Bo’ virtual assistant that features enhanced artificial intelligence (AI) and machine learning (ML) capabilities, replacing the AirAsia Virtual Allstar (AVA).
Chief executive officer (CEO) Tony Fernandes said the company reiterates its commitment to transparent communications and better customer experience for its guests as part of its vision to become the most communicative, responsive and answerable brand in the region.
“Our guests have spoken, and we are listening and learning. We felt their frustration towards our first AI chatbot, AVA, which was always a work in progress. We recognise she fell short of people’s expectations, and we want to do better.
“Over the last eight months, the customer experience team have zeroed in on what our guests need and want, what their top complaints are, and today we are happy to introduce Ask Bo, named after our CEO of AirAsia Aviation Group, Bo Lingam,” he said after the launch of Ask Bo here today. – BERNAMA
