KUCHING: The ‘Raikan Kebanggaan Sabah & Sarawak’ campaign by Carlsberg Smooth Draught is back by popular demand for its fourth consecutive year and promises to bring even more artistic vibes to celebrate the pride of Sabah and Sarawak’s heritage, culture, and natural wonders.
Continuing the brand’s mission in promoting the people and culture of Sabah and Sarawak through supporting ‘By Local, For Local’, Carlsberg Smooth Draught once again collaborates with local tattoo artist legends Ernesto Kalum and Carlos Benny to relaunch last year’s artist-edition packaging featuring the iconic Hornbill and Orangutan, the traditional Longhouse, the classical Sape, as well as the rare Rafflesia and the magnificent Mount Kinabalu.
Apart from the six masterpieces that adorn the Carlsberg Smooth Draught cans and bottles, it now comes with a collectible six-coaster gift set.
Consumers can collect the miniature portraits, each serving as an individual coaster showcasing a captivating icon.
When all six coasters are placed together, it reveals an awesome mural celebrating the local pride and beautiful wonders of Sabah and Sarawak, making every drinking occasion in Borneo #BestWithCarlsberg.
Olga Pulyaeva, marketing director of Carlsberg Malaysia said the company believes that celebrations are always best with Carlsberg Smooth Draught.
“This Gawai and Kaamatan, we are raising a glass not just to the stunning culture and nature of Sabah and Sarawak, but also to the incredible spirit of community so warmly felt here. In addition to the relaunch of ‘Raikan Kebangaan Sabah and Sarawak’ artist-edition packaging and promotions, we raised the bar by hosting an immersive experiential event in Kuching and sponsoring several Gawai and Kaamatan festival celebrations for our Sabahan and Sarawakian friends,” she said.
Besides that, consumers in Sabah and Sarawak stand a chance to win cool gadgets such as iPhone 15 Pro, iPad Air, or an Apple Watch Series 9 with any purchase of RM120 worth of Carlsberg Danish Pilsner or Carlsberg Smooth Draught at any participating bars and pubs; four big bottles at food courts and coffee shops; a carton at super/hypermarkets or two cans from convenience stores, retail outlets or 99Speedmart respectively.
Additionally, consumers can also redeem an exclusive artist-edition coaster gift set with their purchase, while stocks last, except for convenience stores and 99Speedmart which are not participating.
