GET ready to celebrate this year’s Hari Gawai and Hari Kaamatan with Pepsi as they proudly announce their dynamic collaboration with TVS, teasing the launch of a music video that encapsulates the beauty and diversity of Hari Gawai and Kaamatan in East Malaysia.
Held recently at one of Kuching City’s historic landmarks, the Old Courthouse, the revelation was enlivened with cultural performances and dances from Sarawakian and Sabahan ethnic groups.
Entitled “Happy Gawai Kaamatan — Pepsi Harvest Celebration Anthem”, the music video showcased inspiring imagery and melody that tells a familiar story that many East Malaysians can relate to — a story of anticipation and eagerness to travel home to their hometowns and celebrate with their friends and family in Thanksgiving for the bountiful harvests of the year.
Featuring some of East Malaysia’s most celebrated artistes, such as Ramles Walter and Dabra Sia, the music video is filmed against the stunning backdrop of East Malaysia’s landscapes and vibrant festivities, encapsulating the spirit of Hari Gawai and Hari Kaamatan.
The music video is set to premiere on May 10, just in time for the many Sabahans and Sarawakians residing in Peninsular Malaysia to embark on their journey home and those in East Malaysia to get into the spirit.
This collaboration aimed to honour the region’s traditions and artistic heritage while showcasing its unique cultural identity to a wider audience.
For the second year running, Pepsi continued its tradition of honouring and engaging with the vibrant cultural heritage of Borneo.
With a deep-seated passion for fostering unity and appreciation for cultural diversity, Pepsi’s collaboration with TVS served as a platform to amplify the voices of East Malaysia’s talented artists and entertainers in what is considered the most significant festival in East Malaysia.
Pepsi also hoped that this festive melody would serve as the perfect companion for the festivities of Hari Gawai and Hari Kaamatan, where the celebrations are filled with good cheer.
“Pepsi’s journey in East Malaysia has been driven by a genuine commitment to preserve and promote the region’s unique traditions and artistic heritage.
“Over the past two years, we’ve been privileged to support and enrich the local creative community.
“Today, fuelled by a shared dedication to authenticity, inspiration, and heartfelt expression, we are thrilled to offer a glimpse into Pepsi’s tribute to Sarawak and Sabah through the launch of Pepsi’s Hari Gawai & Kaamatan 2024 music video.
“Our partnership with TVS exemplifies this dedication as we celebrate the diverse talent, passion, and beauty that define East Malaysia.
“The Harvest Festival resonates deeply with Pepsi’s mission to ignite the vibrant spirit of Hari Gawai and Kaamatan and share it with households across the nation,” said Amy Gan, Etika’s vice president of marketing.
At the event, Pepsi also unveiled its 2024’s limited edition Harvest Festival Pepsi cans, which are exclusively available in East Malaysia.
Designed by the talented East Malaysian artists Daphne Siaw and Charles Mawan, these visually striking cans feature intricate patterns and symbols unique to Sarawak and Sabah, seamlessly blending the diverse indigenous cultural motifs beloved by all.
Inspired by the rich tapestries of Hari Gawai and Hari Kaamatan, they feature motifs like the golden paddy fields and intricate patterns reflective of local arts and crafts.
At the base of the cans, the depiction of paddy rice symbolises prosperity and abundance — a cherished theme in Sarawakian and Sabahan folklore.
Meanwhile, the vibrant array of colours reflects the traditional hues found in the rich tapestry of arts and crafts crafted by local artisans.
Beyond being a limited edition, these cans serve as Pepsi’s heartfelt tribute to the diverse cultures of Sabah and Sarawak.
Meanwhile, chief media officer of TVS Mohamad Sardon Zainal said they are proud to witness the culmination of their partnership with Etika and the remarkable journey they will be embarking on together.
“Today is not just about launching a new anthem or showcasing special edition cans; it’s about celebrating the spirit of Borneo, its rich culture, and our unwavering commitment to this beautiful region.
“The Pepsi Harvest Celebration anthem is a testament to the vibrant tapestry of Borneo’s traditions and the joy of coming together in celebration. It’s a melody that resonates with the heartbeat of this land and the warmth of its people,” he said.
In the meantime, Pepsi is excited to offer even more to their East Malaysian friends: purchase two cartons of 24-can Pepsi packs (or RM50++) at participating hypermarkets and supermarkets, and get a complimentary non-woven tote bag featuring Daphne Siaw and Charles Mawan designs.
Alternatively, receive a designed canvas bag with the purchase of a 24-can Pepsi pack (or RM30++) at participating stores.
Hurry, guys! Let’s make our way to the nearest supermarket and pick up the limited edition Harvest Festival Pepsi cans today while stocks last.
