KUCHING: Cahya Mata Sarawak Berhad (CMSB) recently grabbed the much coveted and highly regarded ‘BrandLaureate — Conglomerate Award 2019’.
The World Brands Foundation presented ‘The BrandLaureate World Best Brands Awards 2019 — Conglomerate’ to CMSB’s group managing director, Datuk Isaac Lugun at an exclusive black-tie event in Singapore on October 31.
Isaac said, “The company has worked tirelessly on delivering absolute excellence to all of our stakeholders, whether they are our customers, partners, employees or even the communities in which we operate.
“It is this pursuit of excellence that sees Cahya Mata Sarawak Berhad receiving this award and being in the company of such esteemed, iconic and global brands that are also represented here tonight.”
In picking up the prestigious accolade CMSB not only continues to surpass its mantra of being ‘The Pride of Sarawak’ but is also rapidly forging a new mantra for itself and that new mantra is that of becoming one of the State’s ‘Most Admired Companies’.
The award is based on seven criteria namely: Strength and performance of the brand; innovation in product development and relevance of products; engagement factor of the brand with its customers; ability to influence the industry with its expertise and know-how; ability to influence and impact communities with its products and services; the brand is respected by its peers and emulated on its initiatives and contributions to the industry, community and development of the country.
“This year alone we have won a global CSR award, retained our FTSE4Good standing and now we add the BrandLaureate to our list of accolades.
“These awards are all true testaments to the commitment and dedication of all Cahya Mata Sarawak’s employees, and it is my honour to collect this award tonight for them, in recognition of their efforts,” concluded Isaac.
