KUCHING: Focus Point Holdings Berhad (Focus Point) is advocating eye health and the importance of caring for sight via a series of CSR initiatives and activities which kicked off starting October in conjunction with World Sight Day 2022.
The campaign encompasses various initiatives aimed to bring about awareness of the importance of eye health and making access to sight available to the public.
Focus Point president and chief executive officer (CEO), Datuk Liaw Choon Liang said as a leading optical chain in Malaysia, they are well aware of the importance of caring for sight and they are fully committed to both educating and spreading awareness for proper eye care.
Liaw noted that another key element to this year’s campaign is to make it possible for the public to have access for comprehensive eye screening and get a free consultation from their registered Optometrists.
“This year, we are partnering with EssilorLuxottica to provide eye screening with the latest and advanced screening equipment. It enables us to screen for refractive error, retina, eye pressure, ocular abnormalities, myopia and measure eyeball length.
“During the screening, our Optometrists are providing one-on-one professional consultation to the public and sharing on the best practices to properly care for our sight,” he said in a statement yesterday (Oct 17).
He added that in conjunction with World Sight Day awareness month, Focus Point has initiated a ‘Donate Used Eyewear’ campaign to encourage the general public to recycle their used eyewear by donating it.
“This campaign, in partnership with Lions Club and EssilorLuxottica, aims to help the needy and underprivileged with the provision of eyewear.
“A RM50 discount voucher will be given as a token of appreciation to donors who support this donation initiative,” he said.
During the ceremony, Focus Point gave away 300 pairs of eyewear to the Lions Club and 200 pairs of eyewear to Perbadanan Nasional Berhad to support the community in need of eyewear.
“Through Donate Used Eyewear campaign, Focus Point will be working closely with Lions Club to increase awareness, encourage more donors to support and collect more donated used eyewear to help more people in need,” he said.
In conjunction with the launching ceremony, Focus Point would like to encourage the public to take up the mantle of making vision their health priority with #SAYAPledge – a social media shout-out campaign to encourage the public to be aware of the importance of eye health and to protect their eyes.
Meanwhile, the chairman of Focus Point Holdings Berhad, Datuk Suriani Ahmad said that as the cornerstone of the Group’s sustainability efforts, Focus Point continues to give vision care a priority.
“To provide a point of entry for patients to receive refractions, glasses, or contact lenses, the Group has consistently invested in primary eye care equipment. Additionally, we are also investing in Advanced Primary Eye Care equipment to offer thorough eye screening,” she said.
The secretary for Malaysia Optical Council (MOC) of the Ministry of Health Malaysia, Nor Azizah Ismail, who was present to officiate at the World Sight Day 2022 event acknowledged and congratulated Focus Point for its sustainable efforts in championing eye health.
Also present were guests and representatives from the Association of Malaysian Optometrists (AMO), Malaysian Association of Practising Opticians (MAPO), Malaysian Optometry Association (MOA), Malaysian Optical Wholesaler Association (MOWA), Malaysia Retail Chain Association (MRCA), Universiti Kebangsaan Malaysia Programme of Optometry and UCSI University Cheras School of Optometry.
For more information about Focus Point and its World Sight Day activities, visit www.focuspoint.com or https://www.facebook.com/FocusPointFP
