KUCHING: The participation and contribution by media practitioners and strategists are needed for the outcomes of the Post-Covid Development Strategy (PCDS) 2030 to be realised.
Deputy Minister in the Premier’s Department (Corporate Affairs and UKAS) Datuk Abdullah Saidol said the strategy served as a roadmap for Sarawak to be transformed as a developed and high-income region by 2030.
“As the government led by the Premier implements various development policies, crafting a compelling economic development and social narrative is crucial.
“This must be understood by diverse stakeholders, the public, and business communities and also enhance Sarawak’s global image,” he said.
At the same time, Abdullah also lauded the role of the media in subscribing to Sarawak’s vision for prosperity.
He said this when attending the Communication 360 forum hosted by Isentia and Magical Thinking People at the Borneo Convention Centre Kuching (BCCK) here on Thursday.
Earlier, the deputy minister witnessed a memorandum of agreement (MoA) exchange between Magical Thinking People, a leading Sarawakian advertising agency with Isentia, a renowned media intelligence and data technology company.
The MoA serves to signify the commitment of both parties to share expertise and expand their services in Sarawak.
Magical Thinking People partner and director Hazel Jasni said the strategic collaboration underscores Isentia’s trust in their capabilities.
“We are looking forward to this collaboration as a significant step for Sarawak’s communication industry, offering innovative solutions and enhanced strategies,” she said.
The Communication 360 forum provided attendees with practical insights from panel sessions on maximising the impact of communication strategies.
