Crayola, the stationery brand known for its colorful crayons and felt-tip pens, is dabbling in the beauty game again.
The crayon company has teamed up with the cosmetics label Lip Smacker on a collection of tinted and scented lip glosses and balms, reports Allure.
Beauty fans will have the option of choosing from three different sets: an eight-piece ‘Lip Balm Party Pack’, a three-piece ‘Crayola Lip Balm Trio’, and a five-piece ‘Crayola Liquid Party Pack’. Prices will range from US$6 to US$11, and the line, which is packaged to resemble the brand’s famous crayons, is slated for release at Target stores later this month.
Crayola is becoming a dab hand at beauty collaborations, having shaken things up last June with an extensive 58-piece makeup collection for the online fashion retailer Asos, spanning color cosmetics for eyes, lips and face. Packaged as chubby pencil sticks and pencil cases, the collection included 24 different foundation shades, mascaras, highlighters, crayon colors for lips and cheeks and eye, face and lip palettes.
In November, the company joined forces with the manicure brand Sally Hansen for the second time, unveiling a 12-shade line of ‘Insta Dri’ nail polishes in eye-popping hues. – Relaxnews
