Malaysians will be able to enjoy a buffet-style durian festival this weekend in Kuala Lumpur. The Road to Malaysia’s International Durian & Cultural Fest 2022 is bringing back the King of Fruits.
Durian lovers, save your appetite
The Road to Malaysia’s International Durian & Cultural Fest, which will take place this weekend (tomorrow until Sunday), and is organised by the Malaysian Inbound Chinese Association (MICA) with support from Tourism Malaysia, will commemorate Dking, one of the most well-known names in the durian industry, for its efforts and contributions to promote Malaysia’s culture and tourism both domestically and abroad.
Malaysia has been ravished by the rise of durians in the market over the last decade, and with the continuous rise in demand, the festival will raise global awareness of the countless varieties of delectable durians available in the country.
The announcement of this fruit and cultural festival, with Pavilion Bukit Jalil as the location this year, was made at a press conference and media appreciation event hosted at DKingSS2 Durian in Petaling Jaya by YBrs Puan Rosnah Mustafah, Senior Deputy Director of Tourism Malaysia.
Rosnah said, “Our cuisine has long been one of the top expenditure components for both domestic and foreign tourists in Malaysia. Durians, one of the many types of delicacies that our nation offers, have risen to the top of the list of what Malaysia is known for over the years; with more than 200 different varieties that our humble country has to offer.
Boosting and proudly showcasing our best to the world is in the best interest of Tourism Malaysia, and Dking has been doing an amazing job at checking off all the boxes.”
The festival is a stepping stone in the ‘Malaysia Truly Asia’ campaign, which will capture and define the essence of the country’s unique diversity, making Malaysia an extraordinary tourism destination.
Due to rising cases and border restrictions when the COVID-19 pandemic started, Dking had to postpone their extravagant events.
Now that most countries’ borders have been reopened, Dking is back to represent one of Malaysia’s most popular things, which has contributed to our food being one of the top expenditure components for both local and international tourists.
Leron Yee, founder of Dking said, “People will be able to experience Malaysia’s diversity and culture through the variety of durians and cultural foods we will be offering at the festival, and we hope to play a significant role in promoting Malaysia as an ideal location to experience unique food, culture, and tourist attractions.”
He added that they have been selling our famous durians abroad, particularly to China, their largest market, and that Australia will hopefully be another big market.
Dking and Tourism Malaysia are delighted to share Malaysia’s best offerings to the world and visitors from all walks of life can be expected to experience Malaysian culture through food.
Visit https://dking.com.my/our-story/### for more details.
About Dking
Having been in business since 2011, Dking (also known as Duricious Sdn Bhd) began by selling the first “Frozen Fried Durians” at night markets, a product that was highly sought-after by major F&B chains, hotels, and supermarkets.
Soon after, the company expanded to sell premium quality durians in SS2, Petaling Jaya.
It has grown its brand both domestically and internationally over the years, becoming the first batch of durian manufacturers to be given an Export Permit to China in 2019.
Dking has continued to be a juggernaut for Malaysian food culture on a global scale since then.
On Tuesday, a press conference was held to officially announce the event. The press, influencers, and famous bloggers were invited.
DKing SS2 Petaling Jaya also hosted a media appreciation event. Among the large number of media representatives there was one from Sarawak, the writer for this article, who, like the others, couldn’t resist durian, the King of Fruits.
We were informed that durian had surpassed cherry as the most sought-after fruit. Some are even willing to fly to Malaysia to enjoy the fresh fruits rather than pay exorbitant prices for them in their home country.
There are various types of durians at Dking, but my favourite is the “Tekka” (in Hokkien dialect), which literally translates to “foot of the bamboo trees.”
Tekka or D160 is also referred to as “Musang Queen” and costs RM48 per kilogramme.
I enjoy this well-known durian clone, which was supposedly created in Banting, Selangor, in 1987.
To me, it tastes better than Musang King because its creamy bitter flesh typically has a bitter taste.
At Dking, the cost of Musang King is RM88 per kilogramme. Everyone was offered a delightful cendol special with two Musang King seeds, and most were eager to dig into the durians first.
There was even a TV personality singing a durian song as the shoot was going on, and a celebrity blogger showed us his durian sling bag.
It was a mad dash for fresh durians expertly opened by the Dking boys. We took turns collecting our fruits, and I was given a D88 durian that was huge and had a yellowish-green skin tone.
The flesh had a dry, thick texture and a slightly sweet taste. Some claim that it has a slight XO taste. It took three of us to finish, proving that we are not big eaters.
Durian lovers, this weekend is your chance to savour a buffet of durians and other tropical fruits at Pavilion Bukit Jalil, Level 3. Early birds may enjoy a “feel good with durians” experience for only RM88!
Malaysia has been ravished by the rise of durians in the market over the last decade, and with the continuous rise in demand, the festival will raise global awareness of the countless varieties of delectable durians available in the country.
The announcement of this fruit and cultural festival, with Pavilion Bukit Jalil as the location this year, was made at a press conference and media appreciation event hosted at DKingSS2 Durian in Petaling Jaya by YBrs Puan Rosnah Mustafah, Senior Deputy Director of Tourism Malaysia.
Rosnah said, “Our cuisine has long been one of the top expenditure components for both domestic and foreign tourists in Malaysia. Durians, one of the many types of food that our nation offers, have risen to the top of the list of what Malaysia is known for over the years; with more than 200 different varieties that our humble country has to offer. Boosting and proudly showcasing our best to the world is in the best interest of Tourism Malaysia, and Dking has been doing an amazing job at checking off all the boxes.”
The festival is a stepping stone in the ‘Malaysia Truly Asia’ campaign, which will capture and define the essence of the country’s unique diversity, making Malaysia an extraordinary tourism destination.
Due to rising cases and border restrictions when the COVID-19 pandemic started, Dking had to postpone their extravagant events.
Now that most countries’ borders have been reopened, Dking is back to represent one of Malaysia’s most popular things, which has contributed to our food being one of the top expenditure components for both local and international tourists.
Leron Yee, founder of Dking said, “People will be able to experience Malaysia’s diversity and culture through the variety of durians and cultural foods we will be offering at the festival, and we hope to play a significant role in promoting Malaysia as an ideal location to experience unique food, culture, and tourist attractions.”
He added that they have been selling our famous durians abroad, particularly to China, their largest market, and that Australia will hopefully be another big market.
Dking and Tourism Malaysia are delighted to share Malaysia’s best offerings to the world and visitors from all walks of life can be expected to experience Malaysian culture through food.
Visit https://dking.com.my/our-story/### for more details.
