KUCHING: Farm Fresh Berhad recently won a platinum award at the prestigious 2022 Putra Brand Awards in the Beverage-Dairy category, making it their second platinum award for two consecutive years.
Farm Fresh saw off six other stronghold brands within the same category, maintaining their platinum wins after being adjudged a recipient for the first time back in 2021.
“The company has grown to become Malaysia’s number one fresh milk loved by Malaysians and has also exported to Brunei and Singapore, with the Philippines and Indonesia being earmarked as future expansion markets,” it said in a statement.
Farm Fresh Berhad group managing director and chief executive officer Loi Tuan Ee said the company had grown leaps and bounds over the past 13 years to become Malaysia’s largest vertically dairy company.
“Thanks to Malaysians’ trust and belief, we have achieved many thought impossible and led a homegrown company to become Malaysia’s favourite dairy.”
The Putra Brand Awards organised by the Association of Accredited Advertising Agents Malaysia (4As) since 2010 is endorsed by the Malaysia External Trade Development Corporation (MATRADE) and supported by the Malaysian Advertisers Association, the Media Specialists Association and the Malaysian Digital Association.
Winners of the Putra Brand Awards are voted by Malaysian consumers. In 2022, over 25,000 responses were received during the eight-week period from end-September to mid-November from consumers who responded to invitations to participate in the survey that were published on 60 websites.
Since the incorporation of its dairy farming operations in 2009, Farm Fresh Berhad has become one of Malaysia’s largest homegrown dairy companies with an estimated market share of 23.2 per cent in the ready to drink (“RTD”) milk segment as at March 2022.
Through its subsidiaries, the group operates on a “grass-to-glass” model that engages in the business activities of farming, manufacturing and distributing various dairy products and plant-based products.
For more information, log on to https://www.farmfresh.com.my/
