KUCHING: For some, ice cream and cheesecake are a match made in dessert heaven — having to choose between the two can be a challenging one.
Both sweet treats are popular among dessert lovers, and both have their unique characteristics that place them at the top of the dessert food chain.
“Why choose between the two? Just have both! As Chef Edward Lee said, dessert is like a feel-good song and the best ones make you dance,” said Roslan Morshidi, the owner of King Keju, a business that sells desserts based on ice cream and cheesecake.
According to him, his courage to try various new recipes as well as a deep interest in the dessert preparation field are his main driving forces in producing every King Keju menu.
The idea to produce this dessert came after he tried to coat an ice cream with some toppings including cheesecake and fruits just for the fun of it.
His curiosity has now led to the existence of ice cream with a wide variety of toppings — and of course, at an affordable price.
“My wife Nur Zaleha Migan, 34, and I started this business back in December last year in Kampung Boyan by only selling New York cheesecake.
“However, realising the lack of potential customers there, we decided to move to Jalan Astana.
“After about two months of operation, we have now diversified our ice cream menus with various toppings to add such as gula apong (nipah palm sugar), caramel, cheesecake and fruits.
Ice cream with cheesecake and caramel. 
Ice cream with cheesecake and caramel (left) and ice cream with cheesecake and mango.
“Alhamdulillah, the menus we offer have received very encouraging responses from customers,” said the 35-year-old, adding that he intended to add more menus to his dessert in future.
Roslan added that he had also registered King Keju in FoodPanda and GrabFood.
He said that although his business was somewhat affected by the Covid-19 pandemic, he was grateful to be able to survive until today with a profit reaching about RM1,000 a day.
The public can visit the King Keju stall at Jalan Astana (opposite SK Encik Buyong) here with ice cream menus ranging from RM2.50 to RM9.90.
Visit the King Keju Facebook page to see the various dessert menus offered.
