KUCHING: GoBald organised by Sarawak Children’s Cancer Society (SCCS), the annual awareness and fundraising campaign launched yesterday at Vivacity Megamall, here targeted to raise RM1 million and shave 350 heads this year.
This year’s campaign is themed “Dare to Dream” aims to encourage children with cancer and childhood cancer survivors to have the courage to dream big, look ahead with optimism and set long-term life goals.
In a press release issued by SCCS, it stated that individuals interested in going bald are required to raise a minimum of RM300, with the opportunity to shave in front of a live audience at two public events happening this year to be held in June in Kuching and Miri.
“The alternative to support virtually remains with the option of shaving at a salon in your area or from home.
“Satellite shaves are also open to any businesses, organisations and corporations who wish to partner with GoBald in raising funds for Malaysia’s childhood cancer community as part of their Corporate Social Responsibility (CSR) initiatives,” the statement said.
SCCS vice president, Dayang Juliana Abang Dalhan who was present at the launch said making the active choice to go bald, is showing them that losing hair is bold.
“It is beautiful, cool and it is okay. We hold the power to support them emotionally and to show them that they are not alone in this journey.
“Having a solid support system throughout this journey is extremely important – from your family members, friends, medical team and other families who have been there, or are going through the same journey,” she said.
She added SCCS committee is made up of 70 per cent parents of children with cancer, bereaved parents and parents of survivors.
She also said that SCCS is here so that you don’t have to walk this journey alone.
The funds raised from GoBald 2023 will help ensure children with cancer get access to integrated and improved care, treatment and facilities they need to get better to pursue their dreams.
The launch also saw the courageous act of two parents who went bald in support of their children with cancer.
The programme was sponsored by Era Sarawak, MY Sarawak and HITZ Sarawak; Salon Partners Ray’s Salon, Maison Monica Hair & Beauty Academy, Paul & Jennifer, Danny Hair Academy and T2H Eternity Saloon; Events Partners Micklong Bridal Studio, Aaron Soon Photography, Snail Photography, DK Photography, Village Sound and Orangutan Creation; as well as Venue Sponsors Kuching’s Vivacity Megamall and Miri’s Permaisuri Imperial City Mall.
