KUALA LUMPUR: Haier Malaysia announced a significant 43 per cent growth in its total business for the first half of 2024 compared to the same period in 2023.
The announcement comes from Haier Malaysia Managing Director Fan Jing.
In conjunction with this the company also introduced its latest lineup of fridges and freezers designed to enhance home refrigeration standards.
The new range features 12 models, including the flagship HRF-IM758FG(SG)U1 fridge, which incorporates advanced preservation technologies to keep food fresher for longer.
This model includes the Fresher Shield technology to minimise temperature fluctuations, and a Humidity Control System to maintain the freshness of fruits and vegetables.
In addition to fridges and freezers, Haier also launched two models of wine cellars, the HWS-84G and HWS-49G, ensuring optimal storage conditions for wine enthusiasts.
The new lineup includes upright freezers HUR-181NE, HUR-261NE, and HUR-331NE, offering versatile and energy-efficient freezing solutions.
The flagship HRF-IM758FG(SG)U1 fridge will retail at RM7,899 starting in August.
