KUCHING: The inaugaral International Congress and Convention Association (ICCA) Impact Masterclass yesterday welcomed 24 leaders from Malaysian and international associations for the Association Impact Leadership certificate.
Hosted and sponsored by Business Events Sarawak (BE Sarawak), the event marks the beginning of a group set to be recognised as Association Impact Leaders by the ICCA, in collaboration with Meet4Impact and GainingEdge.
The two-day event began yesterday at the Borneo Convention Centre here; it features a two-day masterclass that aims to delve into essential areas concerning legacy building and impact creation.
It provides participants with invaluable insights, practical tools and hands-on learning experiences to effectively communicate their impact mission, enhance partnerships, and develop a robust approach to impact planning, management and measurement.
The course is led by association meeting experts Meet4Impact co-founder and CEO Genevieve Leclerc and GainingEdge executive chairman Gary Grimmer, who are also co-creators of this education programme.
BE Sarawak CEO Amelia Roziman said the masterclass aimed to translate ideas into actions for genuine impact.
“Sponsoring and hosting the first Association Impact Masterclass reflects our commitment to enabling associations locally and worldwide to be proficient and powerful at creating change through their events.
“We hope participants feel empowered and confident to apply the Masterclass lessons when hosting a business event in Sarawak, Malaysia or beyond.
“We want associations to become more powerful and appreciate and respect the support from our international partners for putting this course together and developing a legacy for everyone,” she said in a statement.
BE Sarawak, as the exclusive Seed Grant Contributor for the Association Impact Masterclass, aims to cultivate human capital among qualified association members specialising in legacy impact, positioning Sarawak as the Legacy Capital of Business Events in Malaysia and Borneo.
Among those present at the event yesterday were Tourism, Creative Industry and Performing Arts deputy minister Datuk Sebastian Ting and ICCA CEO Senthil Gopinath
