KUALA LUMPUR: The Seoul Business Agency (SBA), an organisation supporting SMEs that enhance the competitiveness of Seoul’s cultural content industry, has announced holding the international content market ‘SPP 2021’ online from July 12 to 30.
‘SPP (Seoul Promotion Plan)’, a market specialising in animations, characters, webtoons, and game content, is the largest market in Korea where various content-related businesses, such as purchasing copyrights, co-production, and investment attractions, are made.
Last year, 619 companies, including global companies such as Disney and Tencent, were joined and 4,092 biz-matching cases were made, the greatest achievement in history although it was held online due to the Covid-19 pandemic, according to a statement.
“The newly established SPP connect will become an online platform that can play a key role in exporting domestic content amid prolonged Covid-19 pandemic,” said head of SBA Seoul Animation Centre, Park Bo-kyung.
“In SPP 2021, we plan to provide supports to domestic companies to create substantial business results by pitching their projects to leading overseas buyers.”
Pre-emptively introducing an online system in 2017, SPP has provided high-quality biz-matching opportunities to domestic content companies with its advance scheduling function, allowing arranging meetings in advance and online screening function that allows viewing content videos in advance.
The SPP connect, newly established this year, has improved user convenience by implementing key functions necessary for non-contact business such as AI-based recommendation solutions and video conferencing solutions in addition to advance scheduling and online screening.
In SPP 2021, where SPP connect will be introduced for the first time, various B2B programmes such as online biz-matching, pitching, showcase, and promotional events will take place.
The Asia Animation Alliance will strengthen the content business network between Asian countries through showcases of new animations from Korea, China, Japan, India, and ASEAN countries and briefing sessions to share animation market trends in each country.
In addition, in the Global Ignite, a corporate-led promotional event, beneficial sessions are prepared for production, marketing, technologies, and investments in the field of content including animation.
More details at www.spp.kr. – Bernama
