KUALA LUMPUR: Affin Bank Berhad (AFFIN BANK) Group Chief Financial Officer, Joanne Rodrigues, has been recognized as one of Fortune’s Most Powerful Women in Asia for 2024.
This accolade underscores her exceptional leadership and strategic role in the bank’s ongoing transformation efforts, particularly in driving technological modernization.
Joanne is one of only four Malaysian women featured on this prestigious list.
“This recognition from Fortune highlights Joanne’s vital contribution to AFFIN BANK.
“Her involvement in the bank’s transformative initiative, the AFFIN Axelerate 2028 (AX28) Plan, has been crucial in aligning the bank’s strategic pillars – Unrivalled Customer Service, Digital Leadership, and Responsible Banking With Impact.
“As one of only four Malaysian women on this esteemed list, her accomplishments are a source of inspiration for aspiring female leaders across the industry,” said President & Group Chief Executive Officer of Affin Bank Berhad, Datuk Wan Razly Abdullah.
Joanne’s leadership has been critical in steering AFFIN BANK through challenging economic conditions, fostering growth, and promoting innovation.
Her efforts have been instrumental in the bank’s AFFIN Axelerate 2028 (AX28) Plan, which prioritizes delivering exceptional customer service, digital leadership, and responsible banking practices.
AFFIN BANK was recently included in the inaugural Fortune Southeast Asia 500 list, highlighting its rapid growth trajectory and dedication to innovation.
