KUALA LUMPUR: Julie’s Manufacturing Sdn Bhd, the manufacturer of Julie’s biscuits, expects its e-commerce sales to contribute about five to 10 per cent to the company’s total sales this year.
Director Sai Tzy Horng said since the company had only recently joined e-commerce platforms Lazada and Shopee last year, it would take some time to gauge the performance of its e-commerce market. “It is still at the infancy stage but with Lazada and Shopee’s support, we hope it will continue to be on an uptrend.
“Consumers can also find our flagship store online on the e-commerce platforms,” he told reporters at the launch of the company’s “What’s Your Love Letter” campaign here today.
Sai said the company also planned to gradually revitalise its brand for a fresher look and better taste.
“The plans include improving packaging design and increasing the variety of flavours of selected products.-Bernama
