KUALA LUMPUR: QSR Brands (M) Holdings Bhd, the operator of more than 820 KFC restaurants in Malaysia, Singapore, Brunei and Cambodia continues to embark on its strategic expansion drive, this time bringing ‘Finger Lickin’ Good’ enjoyment and quick service dining convenience to education city development – edusphere at Cyberjaya.
QSR Brands through its wholly owned subsidiary company, QSR Stores Sdn Bhd recently entered into a strategic partnership with the renowned education city developer, HCK Capital Group Bhd (HCK Group) through its subsidiary Aspen Entity Sdn Bhd (Aspen Entity) to open the first ever KFC drive-thru restaurant in Cyberjaya.
A memorandum of agreement (MoA) was signed by Datuk Seri Mohamed Azahari Mohamed Kamil, managing director of QSR Brands and Dr. Dennis Ling, executive director of Aspen Entity at the edusphere Sales Gallery to mark the inauguration of the collaborative project.
Also present during the signing ceremony were Tan Sri Datuk Dr R. Palan (executive chairman of SMRT Holdings Berhad), Tan Sri Clement Hii (executive chairman of HCK Capital Group Berhad) and Datuk Wira Vincent Lye (director of Aspen Entity) as well as the board of directors of HCK Group.
Edusphere is a mixed development located on 24 acres of freehold land. It is one of the four education cities developed by HCK Group. Edusphere embodies the “Stay, Shop, Study” concept which leverages on its synergy of residential, commercial and education components to add value to its properties.
Expected to open its door for business by first quarter of 2021, the new KFC drive-thru restaurant is projected to boost footfall in the development, provide greater food and beverage options and daily convenience to not only the students of Cyberjaya University College of Medical Sciences (CUCMS) but also to the future residents in edusphere.
“We are always on the lookout for good partners and avenues to add value to our developments. In all of HCK’s developments, we are very mindful of the footfall and traffic as it means the success of the development. Thus, we create education cities with traffic from the students and surrounding amenities. With KFC coming in as our partner, it further enhances the traffic by bringing in footfall from surrounding offices,” said Hii.
Mohamed Azahari said QSR Brands has a robust expansion plan for KFC and one of its key strategies to meet the evolving consumer preferences is to grow the restaurant’s drive-thru network.
Edusphere @ Cyberjaya has already completed the first phase of its development and having Cyberjaya University College of Medical Sciences (CUCMS) in full operation. Once in completion, edusphere will have 6 residential blocks with eco-smart features nestled in 5.5 acres of recreational foliage, a commercial tower as well as 200,000 square feet of retail and F&B lots, circuited by over 2 km of pedestrian-friendly walking paths.
