KUALA LUMPUR: Ninja Van Malaysia, a leading tech-enabled logistics company, has come up with its first-ever white paper on live selling in Southeast Asia (SEA).
Ninja Van said in a press release on Jan 13 that the white paper introduces live selling as one of the up-and-coming SEA e-commerce trends, and shares live selling insights collected from over 1,000 Ninja Van’s e-commerce sellers across Malaysia, Singapore, Indonesia, The Philippines, Thailand, and Vietnam.
Live selling, it added , is still a nascent industry in most SEA countries but the increase in the number of such method solutions show that the new retail trend shaping the future of e-commerce is here to stay – and sellers are taking note.
The white paper also explores the challenges of live selling, such as keeping live shoppers engaged, preparing on-set logistical requirements, as well as sales and post-sales arrangements. Recommended solutions are included too.
“Ninja Van Group’s white paper on live selling in SEA reaffirms our commitment to understanding the ever-changing landscape in order to provide e-commerce sellers with hassle-free delivery solutions,” it said.
Furthermore, with its dominance in Southeast Asian e-commerce logistics, the group continues to nurture an ecosystem that provides value-added services and tools to ensure a seamless experience for shippers and shoppers alike.
“In Malaysia alone, 40 per cent of live sellers conduct their sessions daily, ranking higher than its regional neighbours Singapore – 17 per cent, Indonesia – 23 per cent, and Vietnam – 27 per cent. Additionally, 47 per cent of live sellers in Malaysia conduct each session for up to two hours.
“Live selling is an interesting marketing tactic for e-commerce sellers.
“It’s the only tactic that can fast-track shoppers’ purchase journeys from awareness straight to conversion. Live selling also gives e-commerce sellers the ability to build relationships at scale with their shoppers, both new and existing,” said Chief Marketing and Enablement Officer, Ninja Van Group, Winston Seow.
According to Elianware Digital E-commerce Marketing Executive Tan Jie Xian, live selling also offers e-commerce sellers a new way to better connect with customers.
“Since we started live selling, we’ve seen an increase in our sales and have built a stronger relationship with our customers. We sell over 1,600 household products made from different materials and through our live sessions, we’re able to engage directly with our customers and answer any questions they may have about our products.
“I believe this makes for a more positive shopping experience for our customers, allowing them to make informed decisions about their purchases.”
One in three of the surveyed SEA e-commerce sellers is now doing live selling, spending up to six hours weekly conducting live selling sessions.
Most of the early adopters of the methods are from low-involvement product categories such as fashion, beauty and personal care, food and beverages, as well as home and living.
Meanwhile, Shopee – 27 per cent, Facebook – 25.5 per cent, and TikTok – 22.5 per cent are ranked as the top three live selling channels.
Live selling is a practice wherein sellers and retailers show patrons and potential customers their products, how they work, how much it costs, and other details in an avenue where customers can order and arrange for the product to be delivered to their doorsteps
Ninja Van Malaysia is a tech-enabled express logistics company aimed at providing fast and hassle-free deliveries to both shippers and shoppers, and the public may visit its website at https://www.ninjavan.co/en-my for more information.
