Skin assessments could be about to get a whole lot easier, thanks to a new innovation from L’Oréal. The beauty giant’s research and innovation division has harnessed the capabilities of the company’s ModiFace augmented reality (AR) and artificial intelligence (AI) entity to come up with a digital skin diagnostic that requires nothing more than a simple selfie. The development is based on 15 years of L’Oréal scientific research regarding skin aging and uses a series of ‘skin aging atlases’ and an AI-powered algorithm developed by ModiFace, as well as a photo database of 6000 clinical images.
The new diagnostic has been designed for Asian, Caucasian and Afro-American users and is capable of predicting and addressing visual aging signs.
“With the acquisition of ModiFace, we have started a second phase of L’Oréal’s digital transformation, focused on reinventing the beauty experience through technologies such as voice, AR and AI,” said Lubomira Rochet, Chief Digital Officer of L’Oréal, in a statement. “We believe that services will be the new gateways for discovering our brands and products.”
The skin diagnostic is behind the ‘Vichy SkinConsultAI’ that launched in Canada in January and is scheduled to be rolled out on the brand’s websites globally later this year. The tool functions via a three-step process that involves users uploading a selfie to the site, before technology detects aging signs such as under-eye wrinkles, lack of firmness, fine lines, lack of radiance, dark spots, deep wrinkles and pores. These signs are then analysed, before users are given a tailored suggested skincare routine.
“For the first time, this technology allows all women to obtain a personal diagnostic to better understand their skin aging and to find a skincare routine tailor-made for them,” said Myriam Bekkar-Schneider, Vichy General Manager, in a statement.
Since acquiring ModiFace last year, L’Oréal has harnessed the technology to test out virtual makeup application via Facebook, offering users the chance to ‘try out’ cosmetics from some of its best-known brands, including Maybelline, L’Oréal Paris, NYX Professional Makeup, Lancôme, Giorgio Armani, Yves Saint Laurent, Urban Decay, and Shu Uemura. – Relaxnews
