KUCHING: Maggi celebrates the tenacity of Malaysian women by launching its second phase of the “Mentor Wanita Cukup Berani 2021 Maggi” programme.
This follows the trailblazing success of its 2020 predecessor that was participated by more than 900 women, with the aim to upskill women and build their self-confidence to try something new — be it in cooking, in life or in business.
With that, Maggi will be introducing a brand-new “Masterclass: How To Run A Food Business” module for those who are keen to kick start or improve on their existing food business.
The programme will be led by Mentor Wanita Cukup Berani 2021 Maggi’s mentor and entrepreneur, Anne Idris and Maggi’s in-house chef, Chef Muluk.
The masterclass is an exclusive session tailor made to provide in-depth guidance and best practices to develop or enhance cooking skills and entrepreneurship capabilities for existing and aspiring food business owners.
Potential candidates will then have the opportunity to be part of a one-of-a-kind mentorship programme, pitch their business ideas and eventually receive seed capital from Maggi Malaysia to realise their business dream.
According to Maggi Nestle (Malaysia) Berhad business executive officer Geetha Balakrishna, the Mentor Wanita Cukup Berani 2021 Maggi began as an aspiration to empower and inspire Malaysian women to gain the self-confidence to try something new so that they can make a positive difference for herself and her family by equipping them with the necessary skills.
“The immense positive response and stories we received in 2020 inspired and encouraged us to magnify the impact of this journey. We harnessed this motivation into action, by extending the workshop, adding new relevant content and a Masterclass module this year.
It is our passion and commitment to continue building on our efforts to impact even more women and address their wider needs for growth as we want all participants in this programme to be emboldened not only in the kitchen, but in business as well,” she said.
Maggi expanded the content of its three-day workshops this year which will now feature an enhanced digital syllabus led by a Google Certified Trainer, to impart practical knowledge utilising digital tools and social media presence to improve businesses.
Participants can also look forward to more interactive opportunities with their favourite mentors, Datin Paduka Eina Azman, Sheila Rusly and Anne Idris.
This year’s three-day Wanita Cukup Berani Maggi online workshop will be held from April 6 to 8, followed by the second workshop from July 13 to 15 and the final workshop from Oct 12 to 14.
For more information about the Mentor Wanita Cukup Berani 2021 Maggi programme and workshop registrations, log on to https://www.maggi.my/ms/aktiviti-maggi/maggi-cukup-rasa/.
