KUALA LUMPUR: MAGGI has unveiled a brand new healthier baked whole grain ‘Nutri-licious’ noodles for discerning consumers.
MAGGI Nutri-licious is the first instant noodles in Malaysia to be certified with the Healthier Choice Logo (HCL), a voluntary front-of-pack labelling initiative by the Ministry of Health for healthier food choices.
The new noodles come in two Italian-inspired flavours, Aglio Olio and Tomato Delight.
Nestlé (Malaysia) Berhad Chief Executive Officer, Juan Aranols said MAGGI Nutri-licious is a timely introduction as healthy eating and lifestyle trends are growing in popularity.
“For Malaysians, our staple food comprises mainly rice and noodles. Mindful of the evolving health trends and the rise of health-conscious consumers, we are enhancing one of Malaysia’s favourite instant noodles by offering consumers MAGGI’s first, healthier range of instant noodles that are packed with essential nutrients such as protein and fibre,” he said.
In a pioneering move for the MAGGI brand in Malaysia, MAGGI Nutri-licious utilises 30 per cent of recyclable plastic packaging in its outer pack in support of preserving the environment, further strengthening Nestlé’s sustainable commitments in meeting its ambition to reduce one third of its virgin plastics usage by 2025.
The general public may visit Maggi’s official website at https://www.maggi.my/en/maggi-happenings/maggi-nutri-licious/ for more information on MAGGI Nutri-licious.
