KUCHING: Maggi is strengthening its commitment to empowering women and small business owners through its Program Mentor Wanita Cukup Berani Maggi by collaborating with digital leaders such as Google, Meta and Tiktok.
According to a press release, the collaboration offers a comprehensive upskilling workshop and masterclass focused on content creation for social media, personal growth and how to grow a food business.
In its third edition this year, the programme has impacted over 3,500 women nationwide since its inception in 2020.
Minister of Women, Family and Community Development Datuk Seri Nancy Shukri said this year’s International Women’s Day theme ‘Embrace Equity’ aligns with the ministry’s goal of promoting women’s active participation in the workforce.
“Upskilling women and marginalised communities with digital skills will provide new income opportunities, narrowing the gender equality gap.
“Gender equality requires the involvement, cooperation and support of various stakeholders.
“We’re pleased to be part of this encouraging collaboration between the private and public sector and Maggi will work with the Ministry on grassroots community outreach with a key focus on the B40 community, offering upskilling workshops and engagement sessions to help them tap into the digital economy,” she said at the launch of the event.
Meanwhile, Nestle (Malaysia) Berhad chief executive officer Juan Aranols said Nestle commemorates International Women’s Day as an important milestone to celebrate women’s achievements around the world.
“We recognise the progress made in the journey so far, while we renew our commitment to continue making positive changes towards building diversity, equity and inclusivity in Malaysia, for women and for all.
“With the advent of digitalisation, Nestle and Maggi are embracing gender equity by upskilling and empowering women in the digital age, whilst building their confidence and helping them elevate their food businesses,” he said.
Business Executive Officer of Maggie of Nestle (Malaysia) Berhad, Geetha Balakrishna, said in supporting women in their upskilling journey, it is important that women also strive for progress and make a difference, no matter how small.
“We should constantly ask ourselves, ‘Apa perubahan anda hari ini? (‘What changes did you make today?’). We are confident that through the Program Mentor Wanita Cukup Berani Maggi, we can continue to encourage women to make a positive change as aligned with Maggi CukupRasa’s ‘Tak Kenal, Tak Cinta’ (‘Never Try, Never Know’) spirit,” she said.
This year’s Bengkel Online Wanita Cukup Berani Maggi introduces a brand-new online module for participants who want to start their journey as food-based content creators, either as individuals or business owners.
Participants are also presented with the opportunity to attend a Masterclas: Food Influencer and Content Creator with Maggi.
Experts from Google, Meta and TikTok share guidance, advice and best practices on content creation while successful influencers share their stories to inspire participants.
After a rigorous selection process, 21 winners will be selected to receive a contract with Maggi and be part of an exclusive mentorship programme to become food content creators. For more information about the Program Mentor Wanita Cukup Berani Maggi 2023, visit https://www.maggi.my/en/maggi–happenings/maggi–cukup–rasa/ .
