KUALA LUMPUR: Malaysia Airlines was once again recognised as one of the most trusted brands in the region when it received the Platinum Award at the 2019 Putra Brand Awards in the Transportation, Travel & Tourism category.
The Platinum Award, which was introduced this year, marked the fourth consecutive time Malaysia Airlines has received a Putra Brand Award, having previously won the award in 2016, 2017 and 2018, it said in a statement today.
Group chief executive officer Captain Izham Ismail said this is a significant win for the airline as it demonstrates customers’ trust and confidence in its brand and endorses the airline’s hard work in delivering the brand promise of Malaysian Hospitality.
“This achievement does not happen overnight. Everyone in Malaysia Aviation Group (MAG) has played a significant role in striving to elevate our brand,” he said.
“We have been putting in immense efforts to creating, providing, and adding value to our customers’ experience by introducing more direct benefit to the entire travelling ecosystem, including the introduction of a new app, MHassistant, a brand new ticketing store in NU Sentral Kuala Lumpur and the launch of MHholidays, the latest travel marketplace that allows travellers to tailor-make their holidays with the combination of flights and hotels,” he added.
The Putra Brand Awards is an annual premier brand awards event in Malaysia that was launched in 2010 by the Association of Accredited Advertising Agents Malaysia (4As) in association with Malaysia’s Most Valuable Brands (MMVB).
It recognises brand building as an integral business investment, measured by consumer preference.
In determining its winners, the Putra Brand Awards utilises a robust consumer research method in which 6,000 consumers vote for their favourite brands within multiple categories, thereby establishing Malaysian consumers themselves as the judges and award-givers of this distinguished event. – Bernama
