KUCHING: Local event management company and professional conference organiser Place Borneo recently launched the “Meet Differently” campaign to bring forth new ideas for the business events industry in line with the government’s new standard operating procedures (SOPs) and guidelines for events and gatherings.
The key ideas of the campaign that were introduced are “Meet Outside the Box”, “Three’s a Crowd”, “Nature Calls”, “Go Virtual or Go Home”, “Be Picky”, ”You Deserve It” and “Drink Responsibly”.
“The new campaign serves to inform our existing and future customers that we are ready to serve with exciting new ways of organising events along with maintaining health and safety of all parties involved by having strict government approved SOPs at all events,” said Place Borneo Sdn Bhd chief executive officer (CEO) Mona Abdul Manap.
“Among the new ideas in this campaign set to change the business event trends in Sarawak and beyond are choosing exclusive venue buy outs or remote locations in nature, re-engineering of meeting formats, increasing virtual elements, creating exclusively virtual events and more,” she said in a statement.
Mona added that the state government sees business events as an integral growth to tourism development in Sarawak.
Hence, she said it is important for industry players to play a proactive role to develop and attract events and conferences to Sarawak.
State Tourism, Arts, Culture, Youth and Sports Minister Datuk Abdul Karim Rahman Hamzah, commenting on the campaign, said coming up with unique new ideas such as “Meet Differently” will set the benchmark and differentiate us from other states and even countries.
According to Malaysia Convention & Exhibition Bureau (MyCEB) CEO Datuk Seri Abdul Khani Daud during a recent online webinar, MyCEB will offer support for events as small as 30 pax in a bid to help companies rebuild the events industry.
He added that MyCEB recovery aids are available to help the industry survive as the economic impact of the pandemic is spread out over the whole supply chain, from event venues, hotels, event organisers, restaurants and more, and that a holistic approach is needed to boost the industry.
BESarawak’s Tribal Gathering 2020 recently saw a physical gathering of less than 250 pax in accordance with the new government guidelines whilst the rest of the attendees tuned in virtually from all over the region and overseas.
“Tribal Gathering 2020 is the first hybrid event of its kind in Sarawak and serves as a platform to share BESarawak’s Strategic & Tactical Plans of 2020 with a set of initiatives launched to announce that the state is now ready to reopen for business events,” said BESarawak acting CEO Amelia Roziman.
For more information on the Meet Differently campaign, visit placeborneo.com or facebook/PlaceBorneo or email fifi@placeborneo.com.
