KUCHING: Mercedes-Benz Hap Seng Kuching Autohaus was officially launched yesterday and is ready for business.
Located at Jalan Datuk Abang Abdul Rahim, Pending, Kuching, the first in East Malaysia, the autohous is an integrated one-stop centre for sales of Mercedes-Benz passenger cars, commercial vehicles and after sales.
Hap Seng has todate invested a total of RM237 million in enriching customer touchpoints nationwide, with an investment of RM53 million for the Hap Seng Kuching Autohaus alone.
“The launch of this autohous signifies our enduring commitment to strengthen our presence in East Malaysia. This market is very important to us, and together with our dealer partner, this autohous will offer our valued customers here our best products, best service and best customer experience,
“Our aim is to continuously grow our customer touchpoints to offer exceptional experiences, as we maintain our lead in Malaysia’s premium automotive segment,” said Mercedes-Benz Malaysia President and Chief Executive Officer (CEO), Dr Claus Weidner.
He added that, Sarawak is a key market for Mercedes-Benz Commercial Vehicles as it is the fourth largest market in Malaysia after Klang Valley, Johor and Penang.
“So it is only natural that we extend our wide range of services to commercial vehicle customers here in Sarawak,
“By introducing a dedicated facility combined with the latest tools and equipment for Mercedes-Benz Commercial vehicles, we continue to support commercial vehicle customers in their business,” added Claus.
Part of a highly successful on-going partnership between principal and authorised dealer partner, the Hap Seng Kuching Autohaus features two dedicated reception lounges, one for customers of Mercedes-Benz Cars and another for Mercedes-Benz and FUSO Commercial Vehicles.
Hap Seng Consolidated Berhad Group Chief Operating Officer and Hap Seng Star Executive, Harald Behrend said for more than 40 years, they have been devoting their efforts to delivering an exclusive premium experience that is synonymous with the Mercedes-Benz brand.
“Hap Seng Star currently has eight passenger car dealerships, and Hap Seng Commercial Vehicle has seven outlets nationwide,
“We remain as passionate and committed as ever to continue setting the highest standards of automotive excellence, be it retail or customer experience,” said Harald.
Hap Seng Kuching Autohaus is strategically situated in the heart of Kuching, catering to a wide selection of customers ranging from industrial players to the local business community.
A full-fledged 3S centre, the autohaus is managed by 40 personnel who are well-versed in sales, technical services and spare parts.
Capable of servicing up to 510 vehicles a month, the autohaus has 16 work bays and a spray booth. The Autohous is also equipped with an integrated full length work pit, capable of servicing and extensive range of Mercedes-Benz and FUSO Commercial Vehicles.
With a built-up area of 18,383 square meters, Hap Seng Kuching Autohous adheres to the Mercedes-Benz Presentation Sysytem II (MPS II), the benchmark in automotive customer experience.
Todate, Hap Seng operates in 11 locations such as Bukit Tinggi, Balakong, Jalan Sultan Ismail, Jalan Ipoh, Kinrara, Klang, Ipoh, and Kuantan in Peninsular Malaysia. In East Malaysia, Hap Seng is present in Kuching, Miri, and Kota Kinabalu.
For more information, please visit www.hapseng.mercedes-benz.com.my or call to 082-356611 (Sales and Service) or 082-356886 (for Hap Seng Commercial Vehicle).
