Kuala Lumpur, 19 July 2024 – The parenting and infant markets are experiencing significant growth, driven by rising disposable incomes and increasing awareness of child development.
Additionally, technological advancements are fostering the creation of innovative products designed to simplify parenting and enhance infant care. This growth trajectory is expected to continue, presenting ample opportunities for businesses in this sector to expand and innovate.
Capitalising on this growth, MOVON Sdn Bhd, Malaysia’s first rent-to-own baby product brand founded in 2021, has introduced a new range of MOVON Space appliances. In collaboration with Viomi, a global leader in smart home appliances, these products are designed for mom and baby care, aiming to simplify daily tasks and promote family well-being, thereby enhancing the parenthood experience.
“The partnership between MOVON and Viomi combines smart technology and human-centred design, offering every family a smarter and more convenient living experience. We chose to collaborate with Viomi because of its outstanding reputation and influence in the industry and shared values and vision,” said MOVON’s CEO, Mak Wai Hoong.
“We see a need to support the market through our innovations and product development. Our company’s mission and vision are to provide affordable, sustainable lifestyles by offering rental services for baby strollers and home appliances for parenthood, thus easing the anxiety of new parents,” he said.
Viomi, a brand among China’s top 500 enterprises, is renowned for its IoT home technology appliance products and its unique “one-stop whole-house smart solution,” enabling more consumers to enjoy a thoughtful smart home experience.
Taking their collaboration a step further, MOVON and Viomi have launched two new products: the AI Smart Refrigerator MOVON ChillMate 508L (V Series) and the Ultra-Slim Smart Washer and Dryer MOVON DuoMate 10.6 (V Series).
AI Smart Refrigerator: MOVON ChillMate 508L (V Series)
Designed for modern families, this smart refrigerator specifically addresses parents’ needs. Its incredibly thin body blends in seamlessly with your kitchen’s cabinets. It features a dedicated MOVON Space area with an adjustable temperature, perfect for storing breast milk and ensuring it stays fresh and nutritious. With dual independent cooling systems to prevent odour mixing and precise temperature control, it offers excellent cooling performance while saving energy. The IoT and smart app control allow remote temperature management, letting parents manage food storage anytime, anywhere.
Ultra-Slim Smart Washer and Dryer: MOVON DuoMate 10.6 (V Series)
This Ultra-Slim Smart Washer and Dryer combo integrates washing and drying functions and is designed for modern families. It features Baby Care+ for baby clothes, providing gentle and thorough cleaning to ensure baby clothes are clean and safe for delicate skin. With 9+9 washing and drying programmes, it can be controlled via the machine’s panel or a smart app, and it supports OTA updates to keep functions up-to-date. Its ultra-thin design fits 550mm cabinet spaces, maximising space utilisation for more convenience.
Introduction to the MOVON-Viomi Collaboration Project
AI algorithms, IoT, and other technologies are applied in the two products launched by MOVON and Viomi, combining MOVON’s understanding of family needs and Viomi’s advanced technology to offer consumers a smarter, more convenient home experience.
Wai Hoong said MOVON is committed to providing high-quality products and services based on rentals. As the company embarks on a new journey with a new product line, it evolves from being purely a maternal and baby brand to offering high-quality smart living and convenience, helping parents on their parenting journey with ease.
MOVON will host its first large-scale carnival from July 19 to 21 at Pavilion Bukit Jalil Centre Court, showcasing all MOVON products with many discounts and fun activities.
Additionally, the company is set to unveil its inaugural MOVON Space at Pavilion Bukit Jalil Level 5 (Pink Zone), marking a significant milestone. MOVON Space is specifically designed as a dedicated area offering a variety of IOT smart home appliances to its visitors.
“Our new pillar, MOVON Space, aims to simplify daily tasks for parents and enhance family well-being by providing innovative home appliances specifically designed for mom and baby care. We will continue to provide affordable, sustainable lifestyles, constantly innovate, and improve product quality, launching more diversified products to meet the needs of consumers at different stages, creating an easier, smarter parenting experience,” Wai Hoong said.
Wai Hoong added that the company’s latest AI smart refrigerator and ultra-thin built-in washer-dryer combo will be on display in the store.
“We welcome everyone to experience and purchase our latest products and enjoy the convenience brought by innovative technology,” he said.
“We are also excited to announce our strategic partnership with Hai-O, a renowned brand in Malaysia known for its extensive network connections both locally and internationally. Our mutual understanding aims to bring quality products to Malaysia while exploring future collaborations and possibilities,” Wai Hong said.
ABOUT MOVON
MOVON is a one-stop centre for all things related to parenthood, offering an extensive selection of products to support families at every stage of their journey.
The company is dedicated to simplifying parenthood and enhancing the living experience through a comprehensive range of services and products designed to support every step of the parenting journey. Built on three key pillars: MOVON Space, MOVON Baby, and MOVON Expert. Our mission is to advocate for a holistic, sustainable lifestyle, continuously striving to improve the user experience and provide a sense of security for parents through value, innovation, and quality.
MOVON Space – Enhancing Living Experience
Enhance your parenting experience with MOVON Space. Our innovative appliances, part of the MOVON Space series, are tailored for baby care and motherhood. These products integrate specialised functions and IoT technology to simplify daily routines and nurture family well-being. With smart features and connectivity, MOVON Space ensures that your household is efficient and responsive to your needs.
MOVON Baby – Simplifying Parenthood
Your premier choice for exceptional value and quality in baby products. We prioritise safety, comfort, and style, offering an unparalleled experience for newborns and children. With affordable pricing, parents can enjoy peace of mind without compromising on excellence. Our goal is to make parenting easier and more enjoyable.
MOVON Expert – Protecting Your Journey
Complete your MOVON experience with our professional support services. The MOVON Expert team is here to assist with maintenance, cleaning, repair, and protection services, ensuring that your MOVON products continue to perform at their best.
We continuously strive to improve the user experience, offering a sense of security for parents through our commitment to excellence. Our dedication to innovation and enhancement drives us to make every movement matter in the easiest and most convenient way possible.
To learn more about MOVON, visit https://movon.com.my
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