NanKid OptiPro HA 3 launches communication campaign to convey benefits of protein

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(Left to right) Eugene Chan, Executive Director, Communications & Marketing Services, Nestlé Malaysia – Singapore Region, and Xavier Payrard, Business Executive Officer, Nestlé Malaysia Bhd at the Building Strong Foundations: NanKid OptiPro HA 3 Launch.

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(Left to right) Eugene Chan, Executive Director, Communications & Marketing Services, Nestlé Malaysia – Singapore Region, and Xavier Payrard, Business Executive Officer, Nestlé Malaysia Bhd at the Building Strong Foundations: NanKid OptiPro HA 3 Launch.

KUALA LUMPUR: There is a reason why proteins are called the building blocks of life. Protein is responsible for multiple functions within the body, including the building, maintaining and repairing of body tissues. Research has shown that protein contributes to optimal growth and development and supports the immune system by producing antibodies.

NanKid OptiPro HA 3 held a grand reveal recently at the TCE Baby Expo 2017 to introduce OptiPro, Nestlé’s Most Advanced Protein.

During the launch, NanKid OptiPro HA 3 introduced their new ambassadors. Fondly known as the OptiPro, the OptiProgressor, OptiProtector and OptProfessor have been tasked to help communicate the benefits of protein.

Speaking at the launch, Xavier Payrard, Business Executive Officer, Nestlé Nutrition, Nestlé Malaysia Bhd, remarked, “The role of protein in a child’s development has never truly been felt until today. As the structural component of all cells, protein plays a fundamental role in overall growth and development.

However, not all proteins are made up the same way – too much protein, especially during early childhood, can lead to obesity during later life, while too little protein may result in poor growth.”

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Xavier also shared, “Every parent wants a great start in life for their child. Building on this aspiration, Nestlé is taking parents on a journey of discovery to learn about Nestlé’s Most Advanced Protein, and how proteins are quintessential to building strong foundations for their child.”

He continued, “At Nestlé, we are proud to uphold the long held commitment to ensure every child receives the right start in life. This is line with our commitment to Nestlé purpose of enhancing the quality of life and contributing to a healthier future for all.”

Nestlé’s Most Advanced Protein, uses a patented process which breaks down regular milk protein into smaller pieces through a hydrolysis technology within Nestlé, making it easier to digest and absorb.

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