KUALA LUMPUR: Nestlé (Malaysia) Bhd said its sales have doubled on Shopee Malaysia e-commerce space within a year of its partnership with the online marketplace.
In March 2017, Nestlé joined forces with Shopee Malaysia as part of its continuous expansion into the e-commerce space, which enabled the nutrition, health and wellness group to reach new segments of consumers and build a base of loyal online shoppers.
“We are very proud to be one of the first adopters of e-commerce amongst the food and beverage players in Malaysia.
“Our progressive business approach is a demonstration of our foresight and versatility in embracing technology to enable healthier and happier lives for Malaysian individuals and families,” said head of e-commerce and Nescafé Dolce Gusto, Nestle Malaysia, Joshua Zhu in a statement yesterday. -Bernama
